METHOD AND SYSTEM FOR TARGET MARKETING OVER THE INTERNET AND INTERACTIVE TV

• US 20080046312A1
• Filed: 08/15/2006
• Published: 02/21/2008
• Est. Priority Date: 08/15/2006
• Status: Abandoned Application

• Current Assignee: Ehud Shany, James R. Schoenfield, Randy Ripley
• Original Assignee: Ehud Shany, James R. Schoenfield, Randy Ripley
• Inventors: Ripley, Randy, Schoenfield, James R., Shany, Ehud
• Application Number:
  US11/464,789
• Publication Number:
  US 20080046312A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system for target marketing and/or advertisement for search engine providers and advertisers which is based on a user profile. The user profile is constructed from a combination of public data, propriety data and user'"'"'s data. The user'"'"'s data is provided by the user (direct collection) or by data which is associated with the user (indirect collection). Optional monetary contribution to an Organization of Choice (e.g. church, school, etc.), or rebate of a percentage of advertising revenue to the user is utilized to incentive participation. User ID, timer and counters are used to prevent multiple identical clicks-through on hyperlinks.

Claims

1. A method for providing targeted content to a client from a server, the targeted content having at least a component provided by a format that a mechanism comprised by a transmission path from the server to the client is adapted to the target, the method comprising at least one of (a) providing the client with targeted results based on user'"'"'s profiles whereby Sponsored Link is created and (b) providing the client with targeted advertisement based on user'"'"'s profiles whereby an Advertisement Segment is created.

2. The method of claim 1, wherein server is implemented by entities comprising Internet search engine service providers, Internet advertisement systems, Internet media advertisers, Non-internet search engine service providers, advertisement systems, and media advertisers.

3. The method of claim 1, wherein client is implemented by entities comprising internet users, satellite users, media users, university users, corporate users, interactive TV users, internet protocol (IP) TV users, and governmental users.

4. The method of claim 1, wherein said Advertisement Segment is selected from a group consisting:

(a) Video Clip, (b) Static pictures, (c) Dynamic Pictures, (d) Rolling pictures, (e) Scrolling pictures, (f) Banners, (g) Collection of pixels, (h) Static or Dynamic Texts, (i) Audio Visual Media, and (j) any combination of (a) to (i) above.

5. The method of claim 4 wherein said Advertisement Segment may include at least one of the following:

(a) embedded hyperlink, (b) dedicated display area, (c) color, and (d) background.

6. The method of claim 1 wherein said Sponsor Links is selected from a group consisting of (a) Text, (b) Collection of symbols, (c) Advertisement Segment, and (d) Any combination of (a) to (c) above.

7. The method of claim 6 wherein said Sponsor Links may include at least one of the following:

(a) embedded hyperlink, (b) dedicated display area, (c) color, and (d) background.

8. The method of claim 1 wherein the Sponsor Links and Advertisement Segments are located within a common web browser screen.

9. The method of claim 1 wherein the Sponsor Links and Advertisement Segment are located within an interactive TV screen.

10. The method of claim 1 wherein the user profile is constructed from data which is provided by the user whereby a direct user'"'"'s data is created.

11. The method of claim 10 wherein the user provides data such as age, gender, and zip-code.

12. The method of claim 11 wherein the user is compensated either by payment or discount in exchange for providing the data.

13. The method of claim 12 wherein said payment is conducted via credit card for (a) Verification of the user data, (b) Collection of user data, (c) Optional payment as part of the user compensation, and (d) Fraud prevention.

14. The method of claim 1 wherein the user profile is constructed from data which is not provided by the user whereby an indirect user'"'"'s data is created.

15. The method of claim 14 wherein indirect user'"'"'s data such as zip-code is retrieved from data located in the user'"'"'s computer.

16. The method of claim 14 wherein indirect user'"'"'s data is retrieved from data saved under common browser fields such as “

local weather”

field, “

local”

tab, “

cookies”

, and bookmarks.

17. The method of claim 14 wherein indirect user'"'"'s data is obtained from the user'"'"'s Organization of Choice'"'"'s data.

18. The method of claim 17 wherein the Organization of Choice is an organization comprising medical and health related organization, religious related organization, school and academic organization, sport organization, research organization, non profit organization, relief organization, service related organization, safety related organization, philanthropic foundation and organization, and social organization.

19. The method of claim 17 wherein Organization of Choice'"'"'s data is associated with a user profile.

20. The method of claim 17 wherein the Organization of Choice'"'"'s data is processed to improve, update and enrich the user profile.

21. The method of claim 1 wherein public, private, and proprietary data is used together with direct or indirect user'"'"'s data as part of the process which creates a user profile.

22. The method of claim 21 wherein public, private and proprietary data is searched and processed periodically to improve, update, and enrich the user profile.

23. The method of claim 1 wherein a user profile is used to create a unique targeted Sponsor Link associated with the user profile.

24. The method of claim 1 wherein a user profile is used to create a unique targeted Advertisement Segment associated with the user profile.

25. The method of claim 1 wherein the user profile is enriched and adjusted based on statistical and mathematical processes, algorithm and formulas.

26. The method of claim 3 wherein two different users with two different user profiles obtain two different Sponsor Links sets as a result of using the same search topic at the same time with the same search engine.

27. The method of claim 3 wherein two different users with two different user profiles obtain two different Advertisement Segments as a result of using the same search topic at the same time with the same search engine.

28. The method of claim 3 wherein two different users with two different user profiles obtain two different Advertisement Segments while surfing the Internet at the same time and under the same URL page.

29. The method of claim 18 wherein the Organization of Choice registers itself under the search engine provider or advertiser database.

30. The method of claim 29 wherein the Organization of Choice obtains an ID (“

organization ID”

) as part of the registration process.

31. The method of claims 18 wherein the Organization of Choice adds a software code to its URL page. This code:

a. Links between the Organization of Choice URL and the search engine provider.

b. Transmits the organization ID to the search engine provider and/or advertiser.

32. The method of claim 18 wherein the user selects the Organization of Choice by using its URL as the user'"'"'s default search engine.

33. The method of claims 18 wherein the user selects the Organization of Choice from a list of registered organizations.

34. The method of claim 2 wherein the search engine provider and/or advertiser donates money to the user'"'"'s Organizations of Choice.

35. The method of claim 34 wherein a user needs to provide data which is specified by the search engine provider and/or advertiser, in exchange of a donation to the Organization of Choice.

36. The method of claim 32, 33 or 34 wherein the donation to an Organization of Choice is enabled:

a. As a result of the user'"'"'s clicks on one of the targeted Sponsor Links hyperlink AND

b. The Organization ID is sent to the search engine provider via the software code embedded in the Organization of Choice URL or the user selection of Organization of Choice.

37. The method of claim 32, 33 or 34 wherein the donation to an Organization of Choice is enabled:

a. As a result of the user'"'"'s clicks on Advertisement Segment

AND

b. The Organization ID is sent to the advertiser via the software code embedded in the Organization of Choice URL or the user selection of Organization of Choice.

38. The method of claim 18 wherein the Organization of Choice provides a Group-ID:

a. The Group-ID is a unique key.

b. The Group-ID is used to better classify, improve, update and enrich the user profile.

c. The Group-ID classified sub-groups inside a group.

39. The method of claim 38 wherein the search engine provider and/or advertiser may donates different amounts of money to an Organization of Choice which provides its users with Group-ID, compared to an Organization of Choice which does not.

40. The method of claim 1 wherein a unique ID (Identification Number) is attached to the user (“

user ID”

) who searches and/or surf the Internet.

41. The method of claim 40 wherein the process of generating the user ID uses one or a combination of:

a. Computer IP address

b. Computer Login data (e.g. Password, Login Name)

c. URL login data

d. Computer Hardware ID data

e. Browser version/ID

f. City

g. State

h. Country of origin

i. Internet service provider

j. Computer operating system

42. The method of claim 1 wherein a unique ID (Identification Number) is attached to the user profile (“

profile ID”

).

43. The method of claim 40 wherein the user ID is sent to the search engine provider and/or advertiser as a result of a click on a hyperlink associated with the Sponsor Links and/or Advertisement Segments.

44. The method of claim 43 wherein the user ID is being tracked over a period of time.

45. The method of claim 44 wherein multiple identical clicks from a user ID are ignored if sent within a specified time frame.

46. The method of claim 44 wherein a counter and timer are used to recognize multiple identical clicks on the same hyperlink.

47. The method of claim 45 wherein a donation to an Organization of Choice of a specific user is canceled if multiple identical clicks from a user ID are recognized.

48. The method of claim 2 wherein the advertiser can select one or more user profiles to which his Advertisement Segment and/or Sponsor Link will be displayed.

49. The method of claim 1 wherein one or more user profiles are being tested against the number of clicks per specific hyperlink to determine the effectiveness of the target marketing parameters.

50. The method of claim 11 wherein the user'"'"'s age is being tracked and updated automatically by the user profile database software program.

51. The method of claim 50 wherein the user profile is adjusted, improved and enriched periodically based on user age and statistical analysis.

52. The method of claim 3 wherein multiple users who use the same computer have a different user ID.

53. The method of claim 3 wherein multiple users who use the same computer have different profile ID.

54. The method of claim 52 wherein a login process is used to differentiate between two or more users who use the same computer.

55. The method of claim 53 wherein a Group-ID is used to differentiate between two or more profiles ID who use the same computer.

56. The method of claim 1 wherein Sponsor Links are created as a result of Internet search activity.

57. The method of claim 1 wherein Advertisement Segments are created as a result of Internet surfing activity.

58. The method of claim 1 wherein Advertisement Segments are created as a result of running an Internet related program or software code.

59. The method of claim 3 wherein the interactive TV is interchanged with the Internet.

60. The method of claim 3 wherein IP TV is interchanged with the Internet.