Realizing revenue from advertisement placement

• US 20080046315A1
• Filed: 08/17/2006
• Published: 02/21/2008
• Est. Priority Date: 08/17/2006
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Axe, Brian, Hashim, Smita
• Application Number:
  US11/505,317
• Publication Number:
  US 20080046315A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Realizing revenue from publication-based advertisement placement. Publisher'"'"'s request advertisements for unallocated ad space in their publications through an advertiser portal interface. The advertising portal interface includes a database of advertiser information. An ad copy is created containing the advertiser information selected by the publisher. The ad copy contains a URL of a website on the portal created for the publisher containing electronic versions of the selected advertisements. The website also contains click-through links to each of the represented online retailers thereby enabling realization of advertising revenue for both the publisher and portal for click-through referrals to advertiser websites.

Claims