Systems, apparatuses and methods for identifying reference content and providing proactive advertising
First Claim
1. A method comprising:
- storing reference media at a device;
recording media occurring within a vicinity of the device;
comparing the recorded media to the reference media at the device; and
providing information pertaining to matching occurrences of the recorded media and the reference media.
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Accused Products
Abstract
Systems, apparatuses and methods for identifying company content and facilitating advertising in response. The company or other entity can provide reference media to devices, which is stored at the device(s). Media occurring within a vicinity of the device is recorded by the device. The recorded media is compared to the reference media to identify any matching media, and information pertaining to matching occurrences of the recorded media and the reference media is transmitted. A designated server system or local system provides a company database that can receive the information, and in response may provide links for association with the device-recorded media. In this manner, the devices gather media and ultimately obtain links to the company(s) associated with the recorded media.
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Citations
41 Claims
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1. A method comprising:
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storing reference media at a device; recording media occurring within a vicinity of the device; comparing the recorded media to the reference media at the device; and providing information pertaining to matching occurrences of the recorded media and the reference media. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method comprising:
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providing reference media to a device; receiving information pertaining to matching occurrences of device-recorded media and the reference media; and in response to receiving the information, providing one or more links for association with the device-recorded media. - View Dependent Claims (17, 18, 19, 20, 21)
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22. An apparatus comprising:
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one or more media gathering devices to obtain external media at the apparatus; memory to store reference media and the external media; a compare module to compare the external media to the reference media, and to identify matching occurrences of the external media and the reference media; and a transmitting module configured to transmit information pertaining to the identified matching occurrences of the external media to the reference media. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. A server comprising:
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a transmitting module configured to transmit reference media for use by at least one device; a receiving module configured to receive information pertaining to matching occurrences of the reference media and media obtained by the device; a database to store at least links; and a processing system configured to direct the transmitting module to send one or more of the links, identified by the matching occurrences received, for association with the media obtained by the device. - View Dependent Claims (36, 37, 38)
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39. A computer-readable medium having instructions stored thereon which are executable by a computing system for identifying occurrences of reference media by performing steps comprising:
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storing reference media at a device; recording media occurring within a vicinity of the device; comparing the recorded media to the reference media at the device; and providing information pertaining to matching occurrences of the recorded media and the reference media.
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40. A computer-readable medium having instructions stored thereon which are executable by a computing system for facilitating advertising by performing steps comprising:
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providing reference media to a device; receiving information pertaining to matching occurrences of device-recorded media and the reference media; and in response to receiving the information, providing one or more links for association with the device-recorded media.
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41. An apparatus comprising:
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means for storing reference media; means for gathering external media; means for comparing the external media to the reference media to identify matching occurrences of the external media and the reference media; and means for providing information pertaining to the identified matching occurrences of the external media and the reference media.
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Specification