System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content
First Claim
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1. A method for delivering contextual information to end users of a data network, the data network including at least one client system associated with an end user, the method comprising:
- receiving a first portion of web page content relating to a first web page intended for display on the client system, the first web page corresponding to a first URL associated with a first content provider;
analyzing the first portion of web page content for keyword information;
identifying a first portion of keyword information associated with the first portion of web page content, wherein the first portion of keyword information includes at least one keyword;
selecting, using the first portion of keyword information, a first portion of contextual information to be delivered to the client system, the first portion of contextual information being provided by a first campaign provider;
generating a first set of web page modification instructions using the first portion of contextual information, wherein the first set of web page modification instructions includes instructions for modifying the web page content to include the first portion of contextual information; and
providing the first set of web page modification instructions to the client system to thereby cause the first portion of contextual information to be delivered to the user.
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Abstract
A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user.
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Citations
3 Claims
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1. A method for delivering contextual information to end users of a data network, the data network including at least one client system associated with an end user, the method comprising:
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receiving a first portion of web page content relating to a first web page intended for display on the client system, the first web page corresponding to a first URL associated with a first content provider;
analyzing the first portion of web page content for keyword information;
identifying a first portion of keyword information associated with the first portion of web page content, wherein the first portion of keyword information includes at least one keyword;
selecting, using the first portion of keyword information, a first portion of contextual information to be delivered to the client system, the first portion of contextual information being provided by a first campaign provider;
generating a first set of web page modification instructions using the first portion of contextual information, wherein the first set of web page modification instructions includes instructions for modifying the web page content to include the first portion of contextual information; and
providing the first set of web page modification instructions to the client system to thereby cause the first portion of contextual information to be delivered to the user.
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2. A system for delivering contextual information to end users of a data network, the data network including at least one client system associated with an end user, the system comprising:
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at least one processor;
at least one interface configured or designed to provide a communication link to at least one other network device in the data network; and
memory;
the system being configured or designed to receive a first portion of web page content relating to a first web page intended for display on the client system, the first web page corresponding to a first URL associated with a first content provider;
the system being configured or designed to analyze the first portion of web page content for keyword information;
the system being configured or designed to identify a first portion of keyword information associated with the first portion of web page content, wherein the first portion of keyword information includes at least one keyword;
the system being configured or designed to select, using the first portion of keyword information, a first portion of contextual information to be delivered to the client system, the first portion of contextual information being provided by a first campaign provider;
the system being configured or designed to generate a first set of web page modification instructions using the first portion of contextual information, wherein the first set of web page modification instructions includes instructions for modifying the web page content to include the first portion of contextual information; and
the system being configured or designed to provide the first set of web page modification instructions to the client system to thereby cause the first portion of contextual information to be delivered to the user.
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3. A system for delivering contextual information to end users of a data network, the data network including at least one client system associated with an end user, the computer program product comprising:
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means for receiving a first portion of web page content relating to a first web page intended for display on the client system, the first web page corresponding to a first URL associated with a first content provider;
means for analyzing the first portion of web page content for keyword information;
means for identifying a first portion of keyword information associated with the first portion of web page content, wherein the first portion of keyword information includes at least one keyword;
means for selecting, using the first portion of keyword information, a first portion of contextual information to be delivered to the client system, the first portion of contextual information being provided by a first campaign provider;
means for generating a first set of web page modification instructions using the first portion of contextual information, wherein the first set of web page modification instructions includes instructions for modifying the web page content to include the first portion of contextual information; and
means for providing the first set of web page modification instructions to the client system to thereby cause the first portion of contextual information to be delivered to the user.
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Specification