Associating Advertisements with On-Demand Media Content
First Claim
1. A method, implemented at least in part by a computer, comprising dynamically associating an advertisement with an on-demand media entity based, at least in part, on a comparison of a duration associated with the advertisement and a duration associated with the on-demand media entity.
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Accused Products
Abstract
associating advertisements with on-demand media content is described. Advertisements are associated with media content that is available on-demand based on any number and combination of data analyses. Advertisements may be matched to media assets based on, for example, media quality, duration, time sensitivity of advertisements, positive keywords associations, and/or negative keyword associations. Auction-style bid values may also be associated with particular advertisements, such that an advertiser may be willing to pay a higher amount for the advertisement to be associated with a media asset having a particular keyword association or for the advertisement to have a more desirable placement within a play list.
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Citations
20 Claims
- 1. A method, implemented at least in part by a computer, comprising dynamically associating an advertisement with an on-demand media entity based, at least in part, on a comparison of a duration associated with the advertisement and a duration associated with the on-demand media entity.
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15. A system comprising:
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means for maintaining a plurality of media assets that are available on-demand; means for maintaining a plurality of advertisements that may be associated with the media assets; and means for dynamically associating a particular one of the plurality of advertisements with a particular one of the plurality of media assets based at least in part on a comparison of a media quality associated with the particular one of the plurality of advertisements and a media quality associated with the particular one of the plurality of media assets. - View Dependent Claims (16, 17, 18)
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19. One or more computer-readable media comprising computer-executable instruction that, when executed, cause a computing system to:
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associate keywords with individual ones of a plurality of on-demand media assets; associate keywords and respective bid values with individual ones of a plurality of advertisements; and dynamically associate a particular one of the plurality of advertisements with a particular one of the plurality of on-demand media assets based, at least in part, on; a match between a keyword associated with the on-demand media asset and a keyword associated with the advertisement; and an analysis of the bid value associated with the keyword and the advertisement. - View Dependent Claims (20)
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Specification