METHOD AND SYSTEM FOR CALCULATING AND REPORTING ADVERTISING EXPOSURES

• US 20080046918A1
• Filed: 06/05/2007
• Published: 02/21/2008
• Est. Priority Date: 08/16/2006
• Status: Abandoned Application

• Current Assignee: Targeted Media Services Limited
• Original Assignee: Targeted Media Services Limited
• Inventors: Carmi, Michael, Sandmann, Dubi
• Application Number:
  US11/758,237
• Publication Number:
  US 20080046918A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/10 Adaptations for transmission by electrical cable H04N7/12 takes precedence

Abstract

A method of and a device for identifying an exposure to an advertisement are provided. An advertisement stream is received from a first device at a third device. A media stream is received from a second device at the third device. The received advertisement stream is presented with the received media stream at the third device using media player application. Timing information associated with presentation of the received advertisement stream using the media player application is captured at the third device. After completion of the presentation of the received advertisement stream, a report is sent from the third device to a fourth device. The report includes the captured timing information.

Claims

1. A device for identifying an exposure to an advertisement, the device comprising:

a communication interface, the communication interface receiving a media stream and an advertisement stream;

a computer-readable medium having computer-readable instructions stored therein which are programmed to

present the received advertisement stream with the received media stream using a media player application;

capture timing information associated with presentation of the received advertisement stream using the media player application; and

after completion of the presentation of the received advertisement stream, send a report to a second device, the report including the captured timing information; and

a processor, the processor coupled to the communication interface and to the computer-readable medium and configured to execute the instructions.

2. A computer-readable medium including computer-readable instructions that, upon execution by a processor, cause the processor to identify an exposure to an advertisement, the instructions configured to cause a computing device to:

receive an advertisement stream from a first device;

receive a media stream from a second device;

present the received advertisement stream with the received media stream using media player application;

capture timing information associated with presentation of the received advertisement stream using the media player application; and

after completion of the presentation of the received advertisement stream, send a report to a third device, the report including the captured timing information.

3. A method of identifying an exposure to an advertisement, the method comprising:

receiving an advertisement stream from a first device at a third device;

receiving a media stream from a second device at the third device;

presenting the received advertisement stream with the received media stream at the third device using media player application;

capturing timing information associated with presentation of the received advertisement stream using the media player application at the third device; and

after completion of the presentation of the received advertisement stream, sending a report from the third device to a fourth device, the report including the captured timing information.

4. The method of claim 3, wherein the received advertisement stream and the received media stream are presented in a window created by the media player application at the third device.

5. The method of claim 4, further comprising monitoring the presentation of the received advertisement stream with the received media stream at the third device.

6. The method of claim 5, wherein monitoring the presentation comprises receiving an event indicating that a user is not viewing the presentation at the third device.

7. The method of claim 6, wherein the event is minimizing the window created by the media player application.

8. The method of claim 6, wherein the event is forwarding the presentation of the received advertisement stream using the window created by the media player application.

9. The method of claim 6, wherein the event is rewinding the presentation of the received advertisement stream using the window created by the media player application.

10. The method of claim 6, wherein the event is a screen-saver start at the third device.

11. The method of claim 5, wherein monitoring the presentation comprises receiving an indication that a user has selected a hyperlink to an advertiser created in the window.

12. The method of claim 11, wherein the report further includes information indicating selection of the hyperlink to the advertiser.

13. The method of claim 11, further comprising sending a second report from the third device to the fourth device, the second report including information indicating selection of the hyperlink to the advertiser.

14. The method of claim 3, wherein the received media stream includes media selected from the group consisting of video, audio, text, one or more graphic, one or more animation, and one or more hyperlink to one or more digital source.

15. The method of claim 3, wherein the received advertisement stream includes media selected from the group consisting of video, audio, text, one or more graphic, one or more animation, and one or more hyperlink to one or more digital source.

17. The method of claim 3, wherein the first device and the fourth device are the same device.

18. The method of claim 3, further comprising receiving a request to view the media stream at the third device.

20. The method of claim 3, further comprising capturing a start signal and an end signal of the advertisement stream wherein the report further includes an exposure confirmation.

16. The method of claim 16, wherein the one or more digital source includes a web page, video, audio, text, one or more graphic, and a really simple syndication feed.

19. The method of claim 19, further comprising sending an internet protocol address and an identifier of the media stream to the first device.