METHOD AND SYSTEM FOR COMBINING AND SYNCHRONIZING DATA STREAMS

• US 20080046919A1
• Filed: 07/19/2007
• Published: 02/21/2008
• Est. Priority Date: 08/16/2006
• Status: Abandoned Application

• Current Assignee: Targeted Media Services Limited
• Original Assignee: Targeted Media Services Limited
• Inventors: Carmi, Michael, Sandmann, Dubi
• Application Number:
  US11/780,067
• Publication Number:
  US 20080046919A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/10 Adaptations for transmission by electrical cable H04N7/12 takes precedence

Abstract

A method of presenting an advertisement includes receiving a content stream from a content provider. The received content data stream is provided to a first input of a display adaptor such that the received content data stream is presented on a display. Advertisement metadata corresponding to an advertisement is received. The advertisement metadata includes a presentation time for the advertisement. An advertisement data stream corresponding to the advertisement is also received. The received advertisement data stream is provided to a second input of the display adaptor such that the received advertisement data stream is presented on the display at the presentation time.

Claims

1. A method of presenting an advertisement comprising:

receiving a content data stream from a content provider;

providing the received content data stream to a first input of a display module such that the received content data stream is presented on a display;

receiving advertisement metadata corresponding to an advertisement, wherein the advertisement metadata comprises a presentation time for the advertisement;

receiving an advertisement data stream corresponding to the advertisement; and

providing the received advertisement data stream to a second input of the display module such that the received advertisement data stream is presented on the display at the presentation time.

2. The method of claim 1, wherein the second input comprises the first input.

3. The method of claim 1, wherein the presentation time comprises an elapsed time of the received content data stream.

4. The method of claim 1, further comprising:

sending a pause command to the content provider such that presentation of the content data stream is paused, wherein the paused content data stream is not presented on the display;

providing the received advertisement data stream to the second input of the display module such that the received advertisement data stream is presented on the display while the content data stream is paused; and

sending a resume command to the content provider such that presentation of the content data stream is resumed.

5. The method of claim 1, further comprising cropping the received content data stream based on a size of the advertisement such that the received advertisement data stream and at least a portion of the received content data stream are simultaneously presented on the display.

6. The method of claim 5, wherein the advertisement metadata further comprises the size of the advertisement.

7. The method of claim 1, further comprising:

resizing the received content data stream such that the received content data stream is presented on a first portion of the display; and

providing the received advertisement data stream to the second input of the display module such that the received advertisement data stream is presented on a second portion of the display.

8. The method of claim 1, further comprising overlaying the received advertisement data stream on the received content data stream such that at least a portion of content corresponding to the content data stream remains visible.

9. The method of claim 8, further comprising applying transparency to the advertisement data stream.

10. A method of presenting an advertisement comprising:

receiving advertisement data corresponding to an advertisement, wherein the advertisement data comprises a content criterion of an advertiser;

receiving content data corresponding to content;

comparing the received advertisement data to the received content data to determine whether the content criterion of the advertiser is satisfied;

receiving the advertisement and a presentation time for the advertisement; and

providing, if the content criterion is satisfied, the presentation time and the advertisement to a user device.

11. The method of claim 10, further comprising receiving an indication from the user device that the user device has requested the content.

12. The method of claim 10, wherein the received content data comprises at least one of a uniform resource locator at which content can be accessed, a language of the content, a genre of the content, a content type, a target audience of the content, a location at which the content is available, a price for presenting the advertisement during the content, a timeline comprising a time at which the advertisement is to be presented, a broadcast schedule of the content, and an advertising prohibition which prohibits a designated category of advertisements.

13. The method of claim 10, wherein the received advertisement data comprises at least one of a language of the advertisement, a duration of the advertisement, a desired language of the content, a desired genre of the content, a desired content type, an advertisement type, a desired target audience, a desired location at which the content is available, a desired language associated with the user device, and an advertising budget.

14. The method of claim 10, further comprising providing advertisement metadata to the user device, wherein the advertisement metadata comprises the presentation time for the advertisement.

15. The method of claim 10, further comprising determining a duration of the advertisement.

16. The method of claim 10, further comprising receiving viewer data from the user device, wherein the viewer data comprises at least one of an internet protocol address of the user device, a language associated with the user device, and a uniform resource locator associated with the content.

17. The method of claim 16, further comprising:

comparing the received viewer data to the received advertisement data; and

providing the presentation time and the advertisement to the user device only if at least a portion of the received viewer data is in agreement with at least a portion of the received advertisement data.

18. An advertising system comprising:

a content provider;

an advertiser; and

an advertisement manager configured to

receive advertisement data from the advertiser, wherein the advertisement data corresponds to an advertisement and comprises criteria of the advertiser;

receive content data from the content provider, wherein the content data corresponds to content;

receive viewer data from a user device;

compare the received advertisement data to the received content data and the received viewer data to determine whether the criteria of the advertiser is satisfied;

receive the advertisement and a presentation time for the advertisement from the advertiser; and

provide, if the criteria is satisfied, the presentation time and the advertisement to the user device.

19. The advertising system of claim 18, further comprising the user device, wherein the user device comprises a data stream application configured to:

receive the advertisement from the advertisement manager; and

present the received advertisement on a display of the user device.

20. The advertising system of claim 19, wherein the data stream application is further configured to provide the received advertisement to an input of a display module such that the received advertisement is presented simultaneously with the content.

21. The advertising system of claim 19, wherein the data stream application is further configured to provide the received advertisement to an input of a display module such that the received advertisement is presented to the exclusion of the content.

22. The advertising system of claim 19, wherein the presentation time corresponds to an elapsed time of the content, and further wherein the data stream application is further configured to monitor the elapsed time of the content such that the received advertisement is presented at the presentation time.

23. The advertising system of claim 18, wherein the viewer data comprises at least one of an internet protocol address of the user device, a language associated with the user device, and a uniform resource locator associated with the content.