DISTRIBUTED MEDIA PLANNING AND ADVERTISING CAMPAIGN MANAGEMENT
First Claim
Patent Images
1. A method comprising:
- identifying a creative;
identifying a destination location for the creative;
comparing the creative with the destination location to determine whether the creative is compatible with the destination location; and
associating the creative with the destination location when the creative is compatible with the destination location.
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Accused Products
Abstract
A user can audition creatives with in a snapshot of a proposed web page of a publisher website in the local application. Multiple snapshots of proposed pages for placement may be downloaded from publisher web sites and stored in a local library. The user can replace existing advertisements or other creatives and the corresponding HTML code with proposed creatives to determine which creatives will provide the best contextual fit for the proposed web site and page. The graphical nature of the application enables the user to drag and drop a creative from a local palette selected from a creatives library onto a web page snapshot.
106 Citations
23 Claims
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1. A method comprising:
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identifying a creative; identifying a destination location for the creative; comparing the creative with the destination location to determine whether the creative is compatible with the destination location; and associating the creative with the destination location when the creative is compatible with the destination location. - View Dependent Claims (2, 3, 4, 5)
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6. A method comprising:
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identifying a destination location; setting at least one attribute of the destination location; importing a plurality of creatives; comparing at least one attribute of one or more plurality of creatives to the at least one attribute of the destination location; sorting the plurality of creatives based on the attribute comparison. - View Dependent Claims (7, 8, 9, 10, 11, 12)
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13. A method for auditioning a creative, comprising:
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selecting a creative; selecting a destination location in a web page; acquiring a local snapshot of the web page; and displaying the selected creative at the destination location using the local snapshot of the web page. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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Specification