Systems and Methods For Media Planning, Ad Production, and Ad Placement For Radio

• US 20080052150A1
• Filed: 08/24/2006
• Published: 02/28/2008
• Est. Priority Date: 08/26/2005
• Status: Abandoned Application

• Current Assignee: Spot Runner, Inc.
• Original Assignee: Spot Runner, Inc.
• Inventors: Lieberman, Lucy Ann, Granbery, John Hastings, Grouf, Nicholas A., Metral, Max, Waxman, David, Rorvik, Svein
• Application Number:
  US11/467,119
• Publication Number:
  US 20080052150A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Methods and systems for generating a radio media plan for a radio advertiser. The approach may include storing rate card information of a plurality of radio media properties; storing information regarding radio audience reached by the radio media properties; storing information regarding the radio advertiser; generating a media plan for radio advertisements based on the rate card information, information regarding radio audience, and the information regarding the radio advertiser; and presenting the media plan to the radio advertiser for purchase. The radio advertisement may include a terrestrial broadcast commercial, and the media property may include a radio broadcaster. The media plan may include a list of radio stations.

Claims

1. A computerized method of generating a radio media plan for a radio advertiser comprising:

storing rate card information of a plurality of radio media properties;

storing information regarding radio audience reached by the radio media properties;

storing information regarding the radio advertiser;

generating a media plan for radio advertisements based on the rate card information, information regarding radio audience, and the information regarding the radio advertiser; and

presenting the media plan to the radio advertiser for purchase.

2. The method of claim 1, wherein the radio advertisement includes a terrestrial broadcast commercial, the radio media property includes a radio broadcaster, and the media plan includes a list of radio stations.

3. The method of claim 1, wherein the radio advertisement includes subscriber based radio commercial and the radio media property comprises a subscriber based satellite radio operator.

4. The method of claim 1, wherein the radio advertisement includes non-subscriber based radio commercial and the radio media property comprises a non-subscriber based satellite radio operator.

5. The method of claim 1, wherein the media plan includes placement of ads with syndicated radio programming.

6. The method of claim 1, wherein the media plan includes placement of ads with spot market radio programming.

7. The method of claim 1, wherein the media plan includes a list of dates the radio advertisements will run.

8. The method of claim 1, wherein the media plan includes a list of day parts at which the radio advertisements will run.

9. The method of claim 1, wherein the media plan includes a market in which the radio advertisements will run, a type of schedule in which the radio advertisements will run, and number of airings for each portion of the media plan for the radio advertisements.

10. The method of claim 1, including storing information regarding radio stations in designated market areas (DMAs), in respective regions, in respective zones, and in respective head ends.

11. The method of claim 10, including wherein the information stored regarding radio stations includes ratings information within various demographic categories.

12. The method of claim 10, including wherein the information stored regarding radio stations includes rate cards including costs for running ads on the respective radio stations during various parts of day.

13. The method of claim 1, including generating the radio media plan that provides a number of spots consistent with a user objective of the media plan.

14. The method of claim 1, including generating the radio media plan having radio stations reaching a target demographic that allows desired spots to be purchased within a specified budget.

15. The method of claim 1, including generating the radio media plan based on the audience information including a combination of audiences'"'"' leisure interests, use of technology, brand preferences, and amounts spent on different products and services.

16. The method of claim 1, including storing in a database rate cards specifying tiers of channels offered and costs of running radio advertisements on those channels during various day parts and generating the media plan at least in part based on the tiers of channels offered and costs of running radio advertisements on those channels during various day parts stored in the rate cards.

17. The method of claim 1, including sending at least a part of the media plan to a radio media property.

18. The method of claim 1, including using a market selected by the radio advertiser to look up scheduling requirements of the radio media property.

19. The method of claim 1, including submitting the media plan to a radio media property to purchase spots based on media buying rules stored in a database, wherein the media buying rules include format for order and manner of submitting order.

20. The method of claim 1, wherein the format for the order includes spots to be run, time to run a spot, and schedule, and wherein the manner of submitting the order includes by email.

21. A system for providing a radio media plan for a radio advertiser comprising:

a database of rate cards of a plurality of radio media properties;

a database of information regarding performance of the radio media properties for respective demographics;

an interface that prompts a radio advertiser for information regarding at least an audience targeted by the advertiser;

logic that generates a radio media plan based on the rate card, information regarding performance, the demographic and the budget; and

an interface that presents the plan to the radio advertiser for purchase.

22. A method for providing a media plan for a radio advertiser comprising:

receiving location data from the radio advertiser and, based on the location information and a database that associates location information, determining available markets;

receiving market selection from the radio advertiser and, based on a database including rate cards of radio media properties, determining viable radio-media properties;

receiving selection of business category or demographics, performing category matching, and determining a custom radio network hierarchy; and

receiving campaign parameters and, based on the campaign parameters, generating a radio media plan.

23. The method of claim 22, including evaluating, in a computer program, networks, number of spots, day parts, schedule, location, reach, frequency and cost and determining a plan based on rules in a media buying rule database.

24. The method of claim 22, wherein the campaign parameters include budget, media objectives and media schedule.

25. The method of claim 22, including:

storing the media plan in a database for the radio advertiser;

allowing the radio advertiser to view a list of saved plans; and

displaying a plan selected by the radio advertiser.

26. The method of claim 22, including successively checking available radio networks, determining remaining available budget until budget is exhausted, and including the radio networks in the plan if budget is available.

27. A method for providing a customized radio commercial comprising:

storing a set of templates of at least components of radio commercials, the templates defining a set of media objects for the radio commercials;

receiving, over a computer network, information related to a radio advertiser;

based on the information related to the radio advertiser, presenting to the radio advertiser, over the computer network, a list of a subset of the set of templates of at least components of radio commercials;

receiving from the radio advertiser a selection of a template from the list of the subset of the set of templates;

playing the template that the radio advertiser selected, without custom information from the radio advertiser;

prompting the radio advertiser to provide input to create a customized radio commercial based on the selected template; and

creating a customized radio commercial from the selected template and the input provided by the radio advertiser.

28. A media system for providing a customized radio advertisement comprising:

a media object database including set of media objects for use in radio advertisement templates;

a template database including a set of radio advertisement templates, the radio advertisement templates including information representing organization of respective media objects in a radio advertisement corresponding to the template, wherein, within portions of the information representing organization of respective media objects that are formatted for content, metadata is stored with instructions regarding use of the template; and

logic that creates a customized radio advertisement including media objects from the media object database associated with the template, the customized radio advertisement being based on a template and the metadata with instructions regarding use of the template.