SELECTING ADVERTISEMENTS BASED ON SERVING AREA AND MAP AREA
First Claim
1. A computer system for selecting advertisements to present to a user of a computing device, the system comprising:
- a component that provides a user location of the user;
an advertisement data store having advertisements, each advertisement having a serving area; and
a component that ranks advertisements based on their serving areas.
2 Assignments
0 Petitions
Accused Products
Abstract
Methods and systems for selecting advertisements to present to a user of a computing device are provided. An advertisement system selects advertisements to display to a user based on the serving area of candidate advertisements. The advertisement system selects those candidate advertisements whose serving area encompasses the user'"'"'s current location. The advertisement system may also select candidate advertisements to present to a user based on a map area currently being displayed to the user. The advertisement system may filter the candidate advertisements based on the provider location being within the map area that is currently being displayed to the user.
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Citations
20 Claims
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1. A computer system for selecting advertisements to present to a user of a computing device, the system comprising:
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a component that provides a user location of the user; an advertisement data store having advertisements, each advertisement having a serving area; and a component that ranks advertisements based on their serving areas. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer system for selecting advertisements to present to a user of a computing device, the system comprising:
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a component that provides a map area for the user; an advertisement data store having advertisements, each advertisement having a provider location; and a component that marks an advertisement as being selected when the provider location of the advertisement is within the map area. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A computer system for selecting advertisements to present to a user of a computing device, the system comprising:
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a component that provides a map area for the user; a component that provides a user location of the user; an advertisement data store having advertisements, each advertisement having a provider location and a serving area; and a component that marks an advertisement as being selected when the user location is within the serving area of the advertisement and the provider location of the advertisement is within the map area. - View Dependent Claims (18, 19, 20)
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Specification