Method and apparatus for facilitating targeted advertising
First Claim
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1. A method for performing targeted advertising based on expenditure-related information from a financial application, comprising:
- obtaining the expenditure-related information from the financial application;
using the expenditure-related information to select one or more advertisements to display to a user of the financial application; and
displaying the one or more selected advertisements to the user.
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Abstract
One embodiment of the present invention provides a system that performs targeted advertising based on expenditure-related information from a financial application. During operation, the system first obtains the expenditure-related information from the financial application. Next, the system uses the expenditure-related information to select one or more advertisements to display to a user of the financial application, and then displays the one or more selected advertisements to the user.
35 Citations
35 Claims
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1. A method for performing targeted advertising based on expenditure-related information from a financial application, comprising:
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obtaining the expenditure-related information from the financial application; using the expenditure-related information to select one or more advertisements to display to a user of the financial application; and displaying the one or more selected advertisements to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A computer-readable storage medium storing instructions that when executed by a computer cause the computer to perform a method for performing targeted advertising based on expenditure-related information from a financial application, the method comprising:
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obtaining the expenditure-related information from the financial application; using the expenditure-related information to select one or more advertisements to display to a user of the financial application; and displaying the one or more selected advertisements to the user. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. An apparatus that performs targeted advertising based on expenditure-related information from a financial application, comprising:
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an obtaining mechanism configured to obtain the expenditure-related information from the financial application; a selection mechanism configured to use the expenditure-related information to select one or more advertisements to display to a user of the financial application; and a display mechanism configured to display the one or more selected advertisements to the user.
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Specification