Method for delivering targeted web advertisements and user annotations to a web page
First Claim
1. A method for delivering targeted web advertising to users via a network capable of:
- annotating a data object, comprising steps of;
accessing a data object;
displaying a visible portion of the data object as a display image;
making alterations to the data object;
storing and caching the data object and the alterations in a database;
the data object and the alterations comprising database inputs;
searching and organizing the database inputs;
displaying a result to the user without migrating to another display image.
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Abstract
The invention is a method for delivering targeted web advertising to internet users via a network capable of rating, annotating, linking, meta-tagging and otherwise annotating any definable data accessible through a global computer network. The system is comprised of a graphical user interface (GUI), a database, and software to connect the two. The system stores and caches data and related annotations in a database. The software searches and organizes the database inputs. The GUI displays the result to the user. The user, through a web-browser or other means, would access a definable set of internet data (e.g., a web page) and through the proposed system be able to view ratings of that data as well as other relevant inputs from other users.
122 Citations
19 Claims
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1. A method for delivering targeted web advertising to users via a network capable of:
- annotating a data object, comprising steps of;
accessing a data object; displaying a visible portion of the data object as a display image; making alterations to the data object; storing and caching the data object and the alterations in a database; the data object and the alterations comprising database inputs; searching and organizing the database inputs; displaying a result to the user without migrating to another display image. - View Dependent Claims (2, 3, 4, 5, 6)
- annotating a data object, comprising steps of;
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7. Recordable media having computer instructions for carrying out a method for delivering targeted web advertising to users via a network capable of annotating a data object, the recordable media comprising:
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computer program code for accessing a data object; computer program code for displaying a visible portion of the data object as a display image; computer program code for making alterations to the data object; computer program code for storing and caching the data object and the alterations in a database, the data object and the alterations comprising database inputs; computer program code for searching and organizing the database inputs; computer program code for displaying a result to the user without migrating to another display image. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A computer system having recordable media including computer instructions for carrying out a method for delivering targeted web advertising to users via a network capable of annotating a data object, the computer system comprising:
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computer program code for accessing a data object; computer program code for displaying a visible portion of the data object as a display image; computer program code for making alterations to the data object; means for storing and caching the data object and the alterations, the data object and the alterations comprising inputs; computer program code for searching and organizing the inputs; computer program code for displaying a result to the user without migrating to another display image. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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Specification