SYSTEM AND METHOD OF DYNAMICALLY MANAGING AN ADVERTISING CAMPAIGN OVER AN INTERNET PROTOCOL BASED TELEVISION NETWORK

• US 20080052157A1
• Filed: 10/13/2006
• Published: 02/28/2008
• Est. Priority Date: 08/22/2006
• Status: Abandoned Application

• Current Assignee: YUME Incorporated (Nexxen International Ltd.)
• Original Assignee: YUME Incorporated (Nexxen International Ltd.)
• Inventors: Kadambi, Jayant, Sankaran, Ayyappan
• Application Number:
  US11/549,120
• Publication Number:
  US 20080052157A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method of dynamically managing an advertising campaign over an internet protocol based television network, the method comprising the steps of: customizing the advertising campaign based on predetermined customization parameters; in response to customizing, providing a budgeting information for the advertising campaign based on budgeting parameters and displaying a content with the advertisement in a real time based on the advertising campaign.

Claims

1. A method of dynamically managing an advertising campaign over an internet protocol based television network, the method comprising:

customizing the advertising campaign based on predetermined customization parameters;

providing a budgeting information for the advertising campaign based on budgeting parameters; and

displaying a content with an advertisement in a real time based on the advertising campaign.

2. The method of claim 1, wherein the predetermined customization parameters comprise a geography for the advertisement, a number of viewers of the advertisement, a psychographic information of viewers of the advertisement, a demographic information of viewers of the advertisement, a timeslot for displaying the advertisement, a plurality of dates for displaying the advertisement, a content for displaying the advertisement, a plurality of responses received from viewers of the advertisement and a budgeting parameters for the advertisement.

3. The method of claim 2, wherein the advertising campaign can be modified continuously in real-time based on responses received from viewers of the advertisement.

4. The method of claim 1, wherein the providing step further comprises:

displaying a cost per view (CPV) estimate based on the predetermined customization parameters; and

modifying the CPV based on the budgeting parameters.

5. The method of claim 4, wherein the budgeting parameters is an advertising estimate chosen by an advertiser of the advertising campaign.

6. The method of claim 5, wherein the budgeting parameters can be based on at least one of a time slot for the advertisement, competition for the time slot, a date range for which the advertisement is valid, a maximum CPV desired to be spent by the advertiser;

responses to the advertising campaign received by the advertiser.

7. The method of claim 1, wherein the advertisement can be displayed based on a bidding mechanism prior to displaying the content with the advertisement or in real-time during playback of the content.

8. The method of claim 1, wherein the advertisement can be inserted in at least one of a timeslot before display of content, a predetermined timeslot during display of content, a timeslot after display of content.

9. The method of claim 1, wherein the advertisement is at least one of a video, an audio, a graphic overlay and a text stream.

10. A system for dynamically managing an advertising campaign over an internet protocol based television network, the system comprising:

a server system configured to display predetermined customization parameters related to an advertising campaign;

a client system configured to select customization parameters for the advertising campaign;

a budgeting system coupled to the server system configured to provide budgeting information for the advertising campaign based on budgeting parameters; and

a display system to display an advertisement based on the advertising campaign with a content over the internet protocol based television network.

11. The system of claim 10, wherein the predetermined customization parameters comprise a geography for the advertisement, a number of viewers of the advertisement, a psychographic information of viewers of the advertisement, a demographic information of viewers of the advertisement, a timeslot for displaying the advertisement, a plurality of dates for displaying the advertisement, a content for displaying the advertisement, a plurality of responses received from viewers of the advertisement and a budgeting parameters for the advertisement.

12. The system of claim 11, wherein the advertising campaign can be modified continuously in real-time based on responses received from viewers of the advertisement.

13. The system of claim 10, wherein the budgeting system is configured to display a cost per view (CPV) estimate based on the predetermined customization parameters, the advertiser of the advertisement being provided with the ability to modify the CPV based on the budgeting parameters.

14. The system of claim 13, wherein the budgeting parameters can be based on at least one of a time slot for the advertisement, competition for the time slot, a date range for which the advertisement is valid, a maximum CPV desired to be spent by the advertiser;

responses to the advertisement received by the advertiser.

15. The system of claim 10, wherein the advertisement can be displayed based on a bidding mechanism prior to displaying the content with the advertisement or in real-time during playback of the content.

16. The system of claim 10, wherein the budgeting system can be a part of the server system.

17. The system of claim 10, wherein the server system can display the predetermined customization parameters using a webpage accessed by the client system using the Internet.

18. A device for dynamically managing an advertising campaign over an internet protocol based television network, the device comprising.

a processor;

a transceiver operatively coupled to the processor and adapted for;

creating an advertising campaign based on predetermined customization parameters;

providing a budgeting information for the advertising campaign based on budgeting parameters; and

sending a content with an advertisement.

19. The device of claim 18, wherein the advertising campaign is created by an advertiser using the predetermined customization parameters.