POS Advertising System, Method, and Computer Program Product
First Claim
1. An apparatus, comprising:
- a Point-Of-Sale (POS) system for generating a receipt of a commercial transaction at a location of said commercial transaction;
a POS receipt module, coupled to said POS system, for signaling to a process that said receipt is to be printed, said module submitting a set of POS data to said process to request a responsive advertising content from said process wherein said set of POS data includes an identifier component of said location;
an advertising system for supporting said process, said advertising system responsive to said set of POS data, to provide said responsive advertising content to said POS receipt module wherein said responsive advertising content includes a localized limited individualized advertising message responsive to said identifier component said commercial transaction;
wherein said POS receipt module incorporates said responsive advertising content into said receipt provided to a customer associated with said commercial transaction.
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Accused Products
Abstract
An apparatus, method, system, and computer-program product for producing valuable POS indicia that provides value to both the customer and to the establishment. The apparatus includes a Point-Of-Sale (POS) system for generating a receipt of a commercial transaction at a location of the commercial transaction; a POS receipt module, coupled to the POS system, for signaling to a process that the receipt is to be printed, the module submitting a set of POS data to the process to request a responsive advertising content from the process wherein the set of POS data includes a geographic identifier component of the location; an advertising system for supporting the process, the advertising system responsive to the set of POS data, to provide the responsive advertising content to the POS-resident receipt module wherein the responsive advertising content includes a time and location sensitive individualized advertising message responsive to the geographic identifier component and to a time-of-day of the commercial transaction; wherein the POS-resident receipt module incorporates the responsive advertising content into the receipt provided to a customer associated with the commercial transaction. The method includes processes for the manufacture, assembly and use of the disclosed system, with the computer program product including machine-executable instructions for carrying out the disclosed methods.
44 Citations
15 Claims
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1. An apparatus, comprising:
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a Point-Of-Sale (POS) system for generating a receipt of a commercial transaction at a location of said commercial transaction;
a POS receipt module, coupled to said POS system, for signaling to a process that said receipt is to be printed, said module submitting a set of POS data to said process to request a responsive advertising content from said process wherein said set of POS data includes an identifier component of said location;
an advertising system for supporting said process, said advertising system responsive to said set of POS data, to provide said responsive advertising content to said POS receipt module wherein said responsive advertising content includes a localized limited individualized advertising message responsive to said identifier component said commercial transaction;
wherein said POS receipt module incorporates said responsive advertising content into said receipt provided to a customer associated with said commercial transaction. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method, the method comprising:
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a) initiating a point-of-sale (POS) receipt for a customer of a commercial entity completing a commercial transaction including a transaction sensitive datum memorializing a first commercial activity between said commercial entity and said customer;
b) querying an advertising database using said transaction sensitive datum to retrieve a particular advertisement identifying a second commercial activity offer to said customer wherein said second commercial activity offer is localized to with said transaction sensitive datum; and
c) generating said POS receipt including said second commercial activity offer. - View Dependent Claims (13)
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14. A computer program product comprising a computer readable medium carrying program instructions for producing a point-of-sale (POS) receipt when executed using a computing system, the executed program instructions executing a method, the method comprising:
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a) initiating a point-of-sale (POS) receipt for a customer of a commercial entity completing a commercial transaction including a transaction sensitive datum memorializing a first commercial activity between said commercial entity and said customer;
b) querying an advertising database using said transaction sensitive datum to retrieve a particular advertisement identifying a second commercial activity offer to said customer wherein said second commercial activity offer is localized to with said transaction sensitive datum; and
c) generating said POS receipt including said second commercial activity offer. - View Dependent Claims (15)
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Specification