Alteration of promotional content in media works
First Claim
1. An implementation method for incorporating promotional content in a media work, comprising:
- identifying a composite media work having a constituent portion capable of incorporating content associated with a real-world entity or real-world person;
obtaining specified substitute promotional content for possible incorporation in the constituent portion of a derivative version of the composite media work, wherein the specified substitute promotional content includes one or more content elements that publicize or promote a particular topic related to the real-world entity or real-world person; and
implementing incorporation of the specified substitute promotional content in the derivative version in accordance with applicable modification guidelines regarding the composite media work.
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Accused Products
Abstract
A classification method and system for possible content alteration of a media work may include criteria regarding content that is feasible for alteration. Such criteria may be maintained in records that are accessible to an interested party. Some embodiments may include a record of primary authorization rights applicable to a possible content alteration. A further embodiment feature may include a record of secondary authorization rights applicable to substitute altered content incorporated in a derivative version. Various systems and methods may be used to incorporate substitute content in a derivative version of the media work in compliance with applicable modification guidelines. In some instances substitute promotional content may have some association with a real-world topic or real-world entity or real-world person.
154 Citations
73 Claims
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1. An implementation method for incorporating promotional content in a media work, comprising:
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identifying a composite media work having a constituent portion capable of incorporating content associated with a real-world entity or real-world person;
obtaining specified substitute promotional content for possible incorporation in the constituent portion of a derivative version of the composite media work, wherein the specified substitute promotional content includes one or more content elements that publicize or promote a particular topic related to the real-world entity or real-world person; and
implementing incorporation of the specified substitute promotional content in the derivative version in accordance with applicable modification guidelines regarding the composite media work. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. An implementation system for promotional content in a media work, comprising:
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a data record that identifies a composite media work having a constituent portion capable of incorporating promotional content;
a representation of substitute promotional content that has been approved or authorized for possible incorporation in the constituent portion of the composite media work, wherein the substitute promotional content publicizes or promotes a particular topic related to a real-world entity or real-world person; and
a capture device capable of obtaining the substitute promotional content, wherein the capture device is operably coupled to an editor module configured to incorporate the substitute promotional content in the constituent portion of a derivative version of the composite media work. - View Dependent Claims (32, 36, 38, 39, 40, 41, 42, 43, 44, 46, 48)
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33-35. -35. (canceled)
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37. (canceled)
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45. (canceled)
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47. (canceled)
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49. (canceled)
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50. A computer program product comprising one or more computer programs including instructions encoded on signal-bearing media to execute the following process:
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identifying a composite media work having a constituent portion capable of incorporating content associated with a real-world entity or real-world person;
obtaining access to substitute promotional content suitable for an addition or deletion or modification or replacement of content in the constituent portion of a derivative version of the composite media work, wherein the substitute promotional content includes one or more content elements that publicize or promote a particular topic related to the real-world entity or real-world person; and
confirming that the substitute promotional content is deemed to be in compliance with applicable modification guidelines regarding the composite media work. - View Dependent Claims (51, 52, 53, 54, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72)
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55-61. -61. (canceled)
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73-82. -82. (canceled)
Specification