Calendar-Based Advertising

• US 20080052162A1
• Filed: 07/26/2007
• Published: 02/28/2008
• Est. Priority Date: 07/27/2006
• Status: Abandoned Application

• Current Assignee: Newsilike Media Group, Inc.
• Original Assignee: Newsilike Media Group, Inc.
• Inventors: Wood, Charles
• Application Number:
  US11/828,919
• Publication Number:
  US 20080052162A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 10/109 Time management, e.g. calendars, reminders, meetings or time accounting
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A calendar-based advertising system inserts advertisements into a calendar.

Claims

1. A method comprising:

accessing a calendar through a programming interface; and

inserting an advertisement into the calendar as a calendar item.

2. The method of claim 1 wherein the calendar item has a time associated with an occurrence of an advertised event.

3. The method of claim 2 wherein the advertised event is one or more of a sale, a television program, a show, a presentation, and a web presentation.

4. The method of claim 1 wherein accessing the calendar includes obtaining access in exchange for use of a free web-based calendar synchronization service.

5. The method of claim 1 wherein the advertisement includes one or more of a video presentation, an audio presentation, a Flash media presentation, and a hyperlink to a web page.

6. The method of claim 1 wherein the calendar item has a time that is the current time.

7. The method of claim 1 further comprising generating a reminder for the advertisement from a calendar system that maintains the calendar.

8. The method of claim 1 wherein the calendar is maintained by a web-based calendar system.

9. The method of claim 1 wherein accessing the calendar includes subscribing the calendar to an RSS feed of advertisements.

10. The method of claim 1 wherein the advertisement is selected from a plurality of advertisements according to one or more user preferences.

11. A computer program product comprising computer executable code that when executing on one or more computer devices performs the steps of:

accessing a calendar through a programming interface; and

inserting an advertisement into the calendar as a calendar item.

12. The computer program product of claim 11 wherein the calendar item has a time associated with an occurrence of an advertised event.

13. The computer program product of claim 12 wherein the advertised event is one or more of a sale, a television program, a show, a presentation, and a web presentation.

14. The computer program product of claim 11 wherein accessing the calendar includes obtaining access in exchange for use of a free web-based calendar synchronization service.

15. The computer program product of claim 11 wherein the advertisement includes one or more of a video presentation, an audio presentation, a Flash media presentation, and a hyperlink to a web page.

16. The computer program product of claim 11 wherein the calendar item has a time that is the current time.

17. The computer program product of claim 11 further comprising computer executable code that performs the step of generating a reminder for the advertisement from a calendar system that maintains the calendar.

18. The computer program product of claim 11 wherein the calendar is maintained by a web-based calendar system.

19. The computer program product of claim 11 wherein accessing the calendar includes subscribing the calendar to an RSS feed of advertisements.

20. The computer program product of claim 11 wherein the advertisement is selected from a plurality of advertisements according to one or more user preferences.