Method and Apparatus for Alternate Content Scheduling on Mobile Devices
First Claim
1. An apparatus for inserting alternate digital content into a content stream during the display of original program content on a mobile device having a mobile network interface for interfacing said mobile device with a mobile network, comprising:
- a scheduler for providing tight synchronization between the original program content and the alternate digital content;
a micro-splicer, working in tandem with said scheduler, for rendering synchronized display of multimedia content on said mobile device; and
a preference provisioning module comprising a library.
1 Assignment
0 Petitions
Accused Products
Abstract
Alternate digital content is inserted into mobile devices with a method and apparatus that comprises an alternate content scheduler, an alternate content reporter, and a micro-splicer. The alternate content scheduler further comprises a mobile network interface for interaction with a mobile data and broadcast network, a micro-splicer interface for interfacing with a micro-splicer, a rulebook that is shared with the network which provides the rules for alternate content scheduling, a preference provisioning module comprising an alternate content scheduler library for storing user or network preferences, a scheduler for providing tight synchronization between original program content and alternate content, and a metric recording interface to an alternate content reporter. The micro-splicer works in tandem with the alternate content scheduler to render synchronized display of alternate multimedia content on the mobile device.
-
Citations
25 Claims
-
1. An apparatus for inserting alternate digital content into a content stream during the display of original program content on a mobile device having a mobile network interface for interfacing said mobile device with a mobile network, comprising:
-
a scheduler for providing tight synchronization between the original program content and the alternate digital content;
a micro-splicer, working in tandem with said scheduler, for rendering synchronized display of multimedia content on said mobile device; and
a preference provisioning module comprising a library. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
-
-
13. A method inserting alternate digital content into a content stream during the display of original program content on a mobile device having a mobile network interface for interfacing said mobile device with a mobile network, comprising the steps of:
-
pushing said alternate digital content from said mobile network using a point-to-point delivery mechanism;
said mobile device selectively receiving said alternate digital content;
said mobile device selectively storing said received alternate digital content;
notifying a micro-splicer within said mobile device of a file location for said selectively received alternate digital content during a predetermined insertion time; and
rendering said alternate content for display from said selectively received alternate digital content. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
-
Specification