System and method for employing targeted marketing campaigns in areas with large transient populations
First Claim
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1. A method of advertising and tracking marketing data, said method comprising:
- a. providing to a customer from a primary merchant, a unique identifier, said unique identifier being associated with said primary merchant, and having indicia thereon;
b. utilizing said indicia and suggesting to said customer a secondary merchant;
c. acquiring products or services by said customer from said secondary merchant;
d. associating said unique identifier with purchase information recorded at said secondary merchant, for acquisitions made by said customer;
e. recording at least one of said purchase information or said unique identifier into a computer database.
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Abstract
A unique identifier is given to the customers of a primary merchant. The unique identifier suggests to the customer various secondary merchants within or around the community. Incentives at the secondary merchants can also be offered through use of the unique identifier. Purchases made by the customer at the secondary merchant using the unique identifier are recorded in a database for marketing analysis and possible remuneration to the primary merchant. The unique identifier can be returned to the primary merchant for reuse with a different customer.
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Citations
21 Claims
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1. A method of advertising and tracking marketing data, said method comprising:
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a. providing to a customer from a primary merchant, a unique identifier, said unique identifier being associated with said primary merchant, and having indicia thereon; b. utilizing said indicia and suggesting to said customer a secondary merchant; c. acquiring products or services by said customer from said secondary merchant; d. associating said unique identifier with purchase information recorded at said secondary merchant, for acquisitions made by said customer; e. recording at least one of said purchase information or said unique identifier into a computer database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system for advertising and tracking targeted marketing data in areas having a high frequency of population turnovers, said system comprising:
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a. a unique identifier associated with a primary merchant, said unique identifier having indicia thereon; b. a primary product or service acquired by a customer, wherein said unique identifier is provided to said customer with an acquisition of said primary product or service. c. a listing of secondary merchants, said listing being accessible by utilizing said indicia; d. a database for recording at least one of said acquisitions and the associated said unique identifier of a consumer at one of said secondary merchants, using said unique identifier; - View Dependent Claims (17, 18, 19, 20, 21)
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Specification