Method and System for Selecting Search List Table in Internet Search Engine in Response to Search Request
First Claim
1. A keyword advertisement service method for extracting a search listing of an advertiser in response to a search request, comprising the steps of:
- receiving at least one bid in association with a keyword from advertisers, the bid indicating, at least in part, a bid participation cost, the keyword and a search listing;
maintaining a search information database, the search information database storing the search listing associated with the keyword and the bid participation cost;
receiving a search request from a searcher;
identifying the one or more stored search listings in response to the search request;
determining extraction rank for the one or more identified search listings in accordance to the bid participation cost and at least one of a predetermined click through rate (CTR) for exposure and an advertising period as an additional factor;
extracting at least one of the identified search listings based, at least in part, upon the extraction rank; and
arranging the extracted search listings into a search result list in response to the search request.
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Abstract
There are provided a keyword advertisement service method and a system including: a step of maintaining a search information database for storing at least one search listing in correspondence to a predetermined keyword; a step of receiving 5 information on predetermined bid participation cost in association with extracting the search listing from the advertiser; a step of extracting at least a part of the search listings corresponding to the keyword inputted for the search request; and a step of arranging the extracted search listings into a search result list by rolling the same and providing the search result list as a search result of the search request, wherein Step of extracting 0 at least the part of the search listings corresponding to the keyword inputted for the search request includes: a step of giving an extraction ranking to each of the search listings corresponding to the keyword based on the bid participation cost and a predetermined additional factor and a step of extracting search listings within a set-up ranking.
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Citations
14 Claims
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1. A keyword advertisement service method for extracting a search listing of an advertiser in response to a search request, comprising the steps of:
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receiving at least one bid in association with a keyword from advertisers, the bid indicating, at least in part, a bid participation cost, the keyword and a search listing;
maintaining a search information database, the search information database storing the search listing associated with the keyword and the bid participation cost;
receiving a search request from a searcher;
identifying the one or more stored search listings in response to the search request;
determining extraction rank for the one or more identified search listings in accordance to the bid participation cost and at least one of a predetermined click through rate (CTR) for exposure and an advertising period as an additional factor;
extracting at least one of the identified search listings based, at least in part, upon the extraction rank; and
arranging the extracted search listings into a search result list in response to the search request. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A keyword advertisement service system for extracting a search listing of an advertiser in response to a search request, comprising:
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a search information database, the search information database storing at least one search listing, the search listing being associated with a predetermined keyword;
an interface module, the interface module receiving a bid in association with a keyword from an advertiser, the bid indicating at least in part, a bid participation cost, the keyword and a search listing a search result extraction module, the search result extraction module determining extraction rank for the one or more search listings in accordance to the bid participation cost and at least one of a predetermined click through rate (CTR) for exposure and an advertising period as an additional factor, the search result extraction module extracting at least one of the search listings based, at least in part, upon the extraction rank; and
a search result list generation module, the search result list generation module arranging the extracted search listing into a search result list in response to the search request. - View Dependent Claims (13, 14)
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Specification