Strategic planning
First Claim
1. A computer-implemented method of strategic planning for a first transportation organization including:
- (a) deriving a set of demographics representing potential sales of transportation by the first transportation organization between origins and destinations using one or more multi-player game models by applying an internal strategy of the first transportation organization and predicted external strategies of one or more competitive organizations to information about the market for transportation between the origins and destinations, at least one of the strategies including responses to one or more market conditions;
(b) developing a feasible schedule for transportation based on the demographics derived in step (a) and at least one set of resources associated with the first transportation organization whereby the schedule is associated with the internal strategy used in step (a);
(c) evaluating a result set for the schedule developed in step (b) whereby the result set is associated with the internal strategy used in step (a).
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Abstract
Methods and systems for strategic planning of a first transportation organization such as an airline. A multi-player game model (502-530), such as a model simulating the strategy of the first organization and strategies of competitive organizations reacting to moves made by one another, can be used to derive demographics representing potential sales of transportation by the first organization. The first organization derives a feasible schedule for meeting the requirements for transportation specified by such demographics. The scheduling step provides realistic costs and revenues, allowing realistic evaluation of the strategy. The process can be repeated with multiple possible strategies to select a best strategy. Methods of revenue management can include automatically modifying a strategy based on similar multi-player game modeling.
74 Citations
43 Claims
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1. A computer-implemented method of strategic planning for a first transportation organization including:
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(a) deriving a set of demographics representing potential sales of transportation by the first transportation organization between origins and destinations using one or more multi-player game models by applying an internal strategy of the first transportation organization and predicted external strategies of one or more competitive organizations to information about the market for transportation between the origins and destinations, at least one of the strategies including responses to one or more market conditions;
(b) developing a feasible schedule for transportation based on the demographics derived in step (a) and at least one set of resources associated with the first transportation organization whereby the schedule is associated with the internal strategy used in step (a);
(c) evaluating a result set for the schedule developed in step (b) whereby the result set is associated with the internal strategy used in step (a). - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 41, 42, 43)
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27. A method of revenue management for a first organization offering rights associated with specific times comprising:
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(a) selling rights associated with a set of specific times and controlling terms of sale according to an original internal strategy; and
,in response to a condition occurring during step (a);
(b) using a computer, obtaining at least one new prediction of one or more result parameters using a multi-player game model by applying one or more possible internal strategies and predicted external strategies of one or more competitive organizations to information about the market, at least one of the strategies including responses to one or more market conditions;
(c) using a computer, selecting a new internal strategy based on the at least one prediction from step (c); and
then(d) implementing the new internal strategy with respect to the sale of rights associated with the set of times. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37)
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38. A planning system for a transportation organization, comprising:
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a) at least one input node operable to receive input information;
b) a computer connected to the at least one input node so that input information received by the input node will be supplied to the computer, the computer being operable in response to the input information to;
(1) derive a set of demographics representing potential sales of transportation by the first transportation organization between origins and destinations using one or more multi-player game models by applying an internal strategy of the first transportation organization and predicted external strategies of one or more competitive organizations to information about the market for transportation between the origins and destinations, at least one of the strategies including responses to one or more market conditions;
(2) develop a feasible schedule for transportation based on the demographics derived in step (1) and at least one set of resources associated with the first transportation organization whereby the schedule is associated with the internal strategy used in step (1);
(3) evaluate a result set for the schedule developed in step (2) whereby the result set is associated with the internal strategy used in step (a). (4) repeat steps (1), (2), and (3) using a plurality of different internal strategies; and
(5) select the internal strategy associated with the best result set. - View Dependent Claims (39)
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40. A revenue management system for an organization, comprising:
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a) at least one input node operable to receive input information;
b) a computer connected to the at least one input node so that input information received by the input node will be supplied to the computer, the computer being operable in response to the input information to;
(1) control terms of sale for rights associated with a set of specific times according to an original internal strategy; and
,in response to a condition occurring during step (1);
(2) obtain at least one new prediction of one or more result parameters using a multi-player game model by applying one or more possible internal strategies and predicted external strategies of one or more competitive organizations to information about the market, at least one of the strategies including responses to one or more market conditions;
(3) select a new internal strategy based on the at least one prediction from step (2); and
then(4) implement the new internal strategy with respect to the sale of rights associated with the set of times.
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Specification