Method and system for opportunity distribution

• US 20080059283A1
• Filed: 08/31/2006
• Published: 03/06/2008
• Est. Priority Date: 08/31/2006
• Status: Abandoned Application

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Miner, R. Todd, Hansen, Erik Beck, Mancini, Massimiliano
• Application Number:
  US11/513,926
• Publication Number:
  US 20080059283A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

A method and system for opportunity distribution. Respective first and second groups of users are identified. An opportunity is provided to the first group of users. A trigger event is detected. The opportunity is selectively provided to the second group of users based on the detection of the trigger event.

Claims

1. A method comprising:

identifying respective first and second groups of users;

providing an opportunity to the first group of users;

detecting a trigger event; and

selectively providing the opportunity to the second group of users based on the detection of the trigger event.

2. The method of claim 1, wherein the identifying respective first and second groups of users includes receiving user input identifying each of the first and second groups of users.

3. The method of claim 1, wherein the identifying respective first and second groups of users includes automatically selecting the first and the second groups of users based on predetermined criteria.

4. The method of claim 3, further comprising selecting at least one of marketplace criteria or demographic criteria as the predetermined criteria.

5. The method of claim 4, further comprising selection at least one of sales history and previous site activity as the marketplace criteria.

6. The method of claim 4, further comprising selection at least one of geographic location, age, income, marital status, ethnicity, religion, education level, number of children, number of pets, language spoken, travel history, employment, home ownership, citizenship as the demographic criteria.

7. The method of claim 1, wherein the identifying respective first and second groups of users includes selecting contacts from a contact list of a list source.

8. The method of claim 1, further comprising modifying the opportunity prior to providing the opportunity to the second group of users.

9. The method of claim 1, further comprising triggering a trigger event upon expiration of a time period.

10. The method of claim 1, further comprising triggering a trigger event when at least one of a certain quantity of a particular item listed in the opportunity is at a certain price level, a changing in an accepted price of an item listed in the opportunity, an availability reduction in a number of items listed in the opportunity, discounting of an item listed in the opportunity, an item listed in the opportunity being discontinued, or an item listed in the opportunity is in a news story occurs.

11. A method comprising:

identifying respective first and second target groups of users;

providing a communication of a communication type to the first target group of users;

determining whether triggering criteria has been met; and

selectively providing the communication of the communication type to the second target group of users based on the determination of the triggering criteria.

12. The method of claim 11, further comprising selecting a price communication as the communication type.

13. The method of claim 12, further comprising modifying a price portion of the price communication prior to providing the price communication to the second group of users.

14. The method of claim 11, further comprising selecting at least one of a notification communication type, a sale communication type, a buy communication type, an auction communication type, or a mixed-mode communication type as the communication type.

15. The method of claim 11, further comprising selecting a first group of users and a second group of users as the respective first and second targets.

16. The method of claim 11, further comprising selecting a first marketplace and a second marketplace as the respective first and second targets.

17. The method of claim 11, further comprising selecting a first contact area and a second contact area as the respective first and second targets.

18. The method of claim 11, further comprising selecting a first plurality of user identifications of a first contact list and a second a plurality of user identifications of a second contact list.

19. The method of claim 11, further comprising selecting at least one of a posting or a message as the communication.

20. The method of claim 11, further comprising selecting an opportunity as the communication.

21. The method of claim 11, further comprising selecting at least one of an opportunity still being available for the second target group of users and detection of a trigger event as the triggering criteria.

22. The method of claim 21, selecting at least one expiration of a time period, providing the communication to an alternative sales channel, providing the communication to a supplemental sales channel, excess quantity of an item within a market, changing of an accepted price of an item listed in the communication, an availability reduction in a number of items listed in the communication, discounting of an item listed in the communication, an item listed in the opportunity being discontinued, or an item listed in the communication is in a news story as the trigger event.

23. An apparatus comprising:

a target selection module to select respective first and second groups of users; and

a communication provider module to provide an opportunity of a communication type to the first group of users, detect a trigger event and selectively provide the opportunity of the communication type to the second group of users based on the detection of the trigger event.

24. The apparatus of claim 23, further comprising:

A communication type selection module to select at least one of a notification communication type, a sale communication type, a buy communication type, an auction communication type, or a mixed-mode communication type as the communication type.

25. A machine-readable medium comprising instructions, which when executed by a machine, cause the machine to:

identify respective first and second groups of users;

provide an opportunity of a communication type to the first group of users;

detect a trigger event; and

selectively provide the opportunity of the communication type to the second group of users based on the detection of the trigger event.