Assessing a fee for an ad
First Claim
Patent Images
1. A method for assessing a fee for an ad, comprising:
- receiving a specification of one or more targeting parameters with a bid for an ad;
based on an analysis of past ad click traffic, determining an effect of the targeting parameters on the applicability of the bid relative to past ad click traffic; and
determining a fee associated with the bid based on the effect of the targeting parameters.
5 Assignments
0 Petitions
Accused Products
Abstract
Various techniques for improving the delivery of mobile ads to devices are disclosed herein. For example, ads are matched with parameters passed to an ad source and then delivered to a publisher to be included with downloaded content. Ads may be targeted to specific devices as specified by an advertiser. Targeting information may be gathered from the device and from information previously provided to the publisher. Fees are assessed base on the degree of targeting. These and other improvements are described in detail.
103 Citations
20 Claims
-
1. A method for assessing a fee for an ad, comprising:
-
receiving a specification of one or more targeting parameters with a bid for an ad;
based on an analysis of past ad click traffic, determining an effect of the targeting parameters on the applicability of the bid relative to past ad click traffic; and
determining a fee associated with the bid based on the effect of the targeting parameters. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A system for assessing a fee for an ad, comprising:
-
a processor configured to;
receive a specification of one or more targeting parameters with a bid for an ad;
based on an analysis of past ad click traffic, determine an effect of the targeting parameters on the applicability of the bid relative to past ad click traffic; and
determine a fee associated with the bid based on the effect of the targeting parameters; and
a memory coupled to the processor and configured to provide instructions to the processor. - View Dependent Claims (11, 12, 13, 14, 15)
-
-
16. A computer program product for assessing a fee for an ad, the computer program product being embodied in a computer readable medium and comprising computer instructions for:
-
receiving a specification of one or more targeting parameters with a bid for an ad;
based on an analysis of past ad click traffic, determining an effect of the targeting parameters on the applicability of the bid relative to past ad click traffic; and
determining a fee associated with the bid based on the effect of the targeting parameters. - View Dependent Claims (17, 18, 19, 20)
-
Specification