Delivering ads to mobile devices
First Claim
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1. A method for delivering an ad to a mobile device, comprising:
- receiving a set of one or more user characteristics associated with a mobile device from a publisher of content to the mobile device;
matching at least a subset of the set of one or more user characteristics associated with the mobile device with a plurality of bids for ads wherein each bid is targeted based on a set of one or more user characteristics;
determining an ad from a set of matching bids; and
providing the ad to the publisher wherein the ad is combined with content requested from the publisher by the mobile device and delivered with the requested content to the mobile device.
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Abstract
Various techniques for improving the delivery of mobile ads to devices are disclosed herein. For example, ads are matched with parameters passed to an ad source and then delivered to a publisher to be included with downloaded content. Ads may be targeted to specific devices as specified by an advertiser. Targeting information may be gathered from the device and from information previously provided to the publisher. Fees are assessed base on the degree of targeting. These and other improvements are described in detail.
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Citations
30 Claims
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1. A method for delivering an ad to a mobile device, comprising:
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receiving a set of one or more user characteristics associated with a mobile device from a publisher of content to the mobile device;
matching at least a subset of the set of one or more user characteristics associated with the mobile device with a plurality of bids for ads wherein each bid is targeted based on a set of one or more user characteristics;
determining an ad from a set of matching bids; and
providing the ad to the publisher wherein the ad is combined with content requested from the publisher by the mobile device and delivered with the requested content to the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A system for delivering an ad to a mobile device, comprising:
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a processor configured to;
receive a set of one or more user characteristics associated with a mobile device from a publisher of content to the mobile device;
match at least a subset of the set of one or more user characteristics associated with the mobile device with a plurality of bids for ads wherein each bid is targeted based on a set of one or more user characteristics;
determine an ad from a set of matching bids; and
provide the ad to the publisher wherein the ad is combined with content requested from the publisher by the mobile device and delivered with the requested content to the mobile device; and
a memory coupled to the processor and configured to provide instructions to the processor. - View Dependent Claims (26, 27, 28, 29)
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30. A computer program product for delivering an ad to a mobile device, the computer program product being embodied in a computer readable medium and comprising computer instructions for:
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receiving a set of one or more user characteristics associated with a mobile device from a publisher of content to the mobile device;
matching at least a subset of the set of one or more user characteristics associated with the mobile device with a plurality of bids for ads wherein each bid is targeted based on a set of one or more user characteristics;
determining an ad from a set of matching bids; and
providing the ad to the publisher wherein the ad is combined with content requested from the publisher by the mobile device and delivered with the requested content to the mobile device.
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Specification