Targeting an ad to a mobile device
First Claim
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1. A method for targeting an ad to a mobile device, comprising:
- determining a set of information associated with a mobile device during a session when the mobile device is accessing a publisher; and
filtering a set of potential ads from which an ad is to be selected to be delivered to the mobile device along with content requested by the mobile device from the publisher based at least in part on the set of information.
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Abstract
Various techniques for improving the delivery of mobile ads to devices are disclosed herein. For example, ads are matched with parameters passed to an ad source and then delivered to a publisher to be included with downloaded content. Ads may be targeted to specific devices is specified by an advertiser. Targeting information may be gathered from the device and from information previously provided to the publisher. Fees are assessed base on the degree of targeting. These and other improvements are described in detail.
104 Citations
20 Claims
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1. A method for targeting an ad to a mobile device, comprising:
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determining a set of information associated with a mobile device during a session when the mobile device is accessing a publisher; and
filtering a set of potential ads from which an ad is to be selected to be delivered to the mobile device along with content requested by the mobile device from the publisher based at least in part on the set of information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for targeting an ad to a mobile device, comprising:
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a module of code configured to determine a set of information associated with a mobile device during a session when the mobile device is accessing a publisher; and
a processor configured to filter a set of potential ads from which an ad is to be selected to be delivered to the mobile device along with content requested by the mobile device from the publisher based at least in part on the set of information. - View Dependent Claims (16, 17)
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18. A computer program product for targeting an ad to a mobile device, the computer program product being embodied in a computer readable medium and comprising computer instructions for:
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determining a set of information associated with a mobile device during a session when the mobile device is accessing a publisher; and
filtering a set of potential ads from which an ad is to be selected to be delivered to the mobile device along with content requested by the mobile device from the publisher based at least in part on the set of information. - View Dependent Claims (19, 20)
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Specification