METHODS AND APPARATUS FOR USING POLL RESULTS TO TARGET AND/OR SELECT ADVERTISEMENTS
First Claim
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1. A method of targeting advertisements, the method comprising:
- storing information relating to answers to polling questions, said answers corresponding to one of a user and a computer system; and
using the stored information relating to answers to polling questions to select at least one of;
i) an advertisement and ii) a link to an advertisement to be provided to the corresponding one of said user and said computer system.
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Abstract
Methods and apparatus for using information relating to answers to polling questions to select an advertisement and/or a link to an advertisement to be provided to a corresponding user or computer system are described. The selection process may use information obtained from soliciting, tracking, aggregating and/or reporting popular and group-specific opinion via the Internet.
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Citations
17 Claims
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1. A method of targeting advertisements, the method comprising:
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storing information relating to answers to polling questions, said answers corresponding to one of a user and a computer system; and using the stored information relating to answers to polling questions to select at least one of;
i) an advertisement and ii) a link to an advertisement to be provided to the corresponding one of said user and said computer system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for targeting advertisements, the system comprising:
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memory for storing information relating to answers to polling questions, said answers corresponding to one of a user and a computer system; and a selection module for selecting at least one of;
i) an advertisement and ii) a link to an advertisement to be provided to the corresponding one of said user and said computer system based on the stored information relating to answers to polling questions. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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Specification