TARGETED PRODUCT SAMPLE DELIVERY METHOD

• US 20080059309A1
• Filed: 09/04/2007
• Published: 03/06/2008
• Est. Priority Date: 09/01/2006
• Status: Abandoned Application

• Current Assignee: Emarketing LLC (MARS Advertising, Inc.)
• Original Assignee: Emarketing LLC (MARS Advertising, Inc.)
• Inventors: Welch, Timothy
• Application Number:
  US11/849,427
• Publication Number:
  US 20080059309A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A product sample delivery method to targeted consumers to expose a consumer to a product sample exposure media and allow the consumer to request a sample of a product by using address and message information found on the sample exposure media to send a wireless message via a portable communication device in order to send the product sample to the consumer.

Claims

1. A product sample delivery method to targeted consumers comprising of steps:

exposing a consumer to a product sample exposure media;

providing address and message information on the sample exposure media to enable the consumer to send a wireless message via a portable communication device identifying a request to receive the product sample; and

sending the product sample to the consumer.

2. The method of claim 1 further comprising of step:

receiving a response message identifying the consumer as one of registered or unregistered.

3. The method of claim 1 wherein the step of providing the message information further comprises of step:

providing in the message information at least one of a unique product code, a store location and a promotion program.

4. The method of claim 3 further comprising of step:

storing the unique product code and at least one of a portable communication device identifier and consumer identification information in a database.

5. The method of claim 1 further comprising of step:

registering a consumer to receive the product sample by obtaining consumer identification information.

6. The method of claim 1 wherein the step of exposing the consumer to the sample exposure media further comprises of step:

exposing the consumer to the sample exposure media through at least one of a retail store, a print medium, a television broadcast, a radio broadcast, an interconnected system of networks, or a set of electronic documents interlinked through the interconnected system of networks.

7. The method of claim 1 further comprising of step:

enabling the consumer to view online product samples; and

enabling the consumer to order the online product samples.

8. The method of claim 1 further comprising of step:

providing questions from at least one of a product manufacturer and a product retailer pertaining to the product sample.

9. The method of claim 1 further comprising of step:

delivering an electronic confirmation message to the consumer.

10. The method of claim 1 further comprising of step:

enabling the consumer to modify account information.

11. The method of claim 1 further comprising of step:

providing common questions and answers pertaining to the product sample delivery method.

12. The method of claim 1 further comprising of step:

sending a trackable coupon identifying at least one of a product advertising campaign and consumer identification information when the product sample is sent to the consumer.

13. The method of claim 1 further comprising of step:

sending a feedback survey to the consumer within a predetermined time period after delivery of the product sample to the consumer.

14. The method of claim 1 further comprising of step:

enabling at least one of a product manufacturer and a product retailer to manage, track, and determine the success of a product advertising campaign through a sample administration module.