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FUZZY LOGIC BASED VIEWER IDENTIFICATION FOR TARGETED ASSET DELIVERY SYSTEM

  • US 20080059390A1
  • Filed: 05/02/2007
  • Published: 03/06/2008
  • Est. Priority Date: 05/02/2006
  • Status: Active Grant
First Claim
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1. A method for use in targeting assets in a broadcast network, comprising the steps of:

  • identifying an asset having a target audience defined by one or more targeting parameters;

    first using a machine learning tool to develop classification information for one or more users of a user equipment device audience; and

    second using the machine learning tool to match said identified asset to a current user of said user equipment device.

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