System and method for locating-based searches and advertising
First Claim
Patent Images
1. A method of receiving search results, comprising:
- identifying a location of a device using radio signals;
receiving at least one search term from a user;
receiving an indication of a target location for the search, the target location comprising at least one of the location and a different location;
providing an identifier of the target location and the at least one search term to a server; and
receiving results from the server corresponding to the search term, the results comprising at least one selected from the group comprising;
an advertisement for a first sponsor, the first sponsor corresponding to at least one selected from the at least one search term and the at least one target location; and
an enhanced display of results corresponding to a second sponsor; and
whereinat least one selected from the group comprising the first sponsor and the second sponsor pays a fee.
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Accused Products
Abstract
A system and method provides location-aware search results from a navigation or other device and provides one or more enhanced listings or advertisements with the results to offset the communication cost of the search. The sponsor may be charged for the listing or advertisement and the charge may be based on whether the device arrives in an area around the sponsor location within a threshold amount of time.
103 Citations
18 Claims
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1. A method of receiving search results, comprising:
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identifying a location of a device using radio signals; receiving at least one search term from a user; receiving an indication of a target location for the search, the target location comprising at least one of the location and a different location; providing an identifier of the target location and the at least one search term to a server; and receiving results from the server corresponding to the search term, the results comprising at least one selected from the group comprising; an advertisement for a first sponsor, the first sponsor corresponding to at least one selected from the at least one search term and the at least one target location; and an enhanced display of results corresponding to a second sponsor; and
whereinat least one selected from the group comprising the first sponsor and the second sponsor pays a fee. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system for receiving search results, comprising:
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a location identifier for identifying a location of a device using at least one radio signal, and for providing the location of the device at an output; and a device search manager having an input coupled to the location identifier for receiving the location, the input further coupled for receiving from a user at least one search term and a target location for the search, the target location comprising at least one of the location and a different location, the device search manager for providing an identifier of the target location and the at least one search term to a server via an input/output and for receiving via the input/output results from the server corresponding to the search term, the results comprising at least one selected from the group comprising; an advertisement for a first sponsor, the first sponsor corresponding to at least one selected from the at least one search term and the at least one target location; and an enhanced display of results corresponding to a second sponsor; and
whereinat least one selected from the group comprising the first sponsor and the second sponsor pays a fee to an operator of the server. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A computer program product comprising a computer useable medium having computer readable program code embodied therein for receiving search results, the computer program product comprising computer readable program code devices configured to cause a computer system to:
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identify a location of a device using radio signals; receive at least one search term from a user; receive an indication of a target location for the search, the target location comprising at least one of the location and a different location; provide an identifier of the target location and the at least one search term to a server; and receive results from the server corresponding to the search term, the results comprising at least one selected from the group comprising; an advertisement for a first sponsor, the first sponsor corresponding to at least one selected from the at least one search term and the at least one target location; and an enhanced display of results corresponding to a second sponsor; and
whereinat least one selected from the group comprising the first sponsor and the second sponsor pays a fee. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification