Alternative Advertising in Prerecorded Media

• US 20080059997A1
• Filed: 10/30/2007
• Published: 03/06/2008
• Est. Priority Date: 04/03/2001
• Status: Active Grant

• Current Assignee: Prime Research Alliance E, LLC
• Original Assignee: Prime Research Alliance E., Inc.
• Inventors: Eldering, Charles, Lustig, Herbert, Plotnick, Michael, Ryder, Douglas, Deitrich, Robert
• Granted Patent: US 8,116,616 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G11B 27/005 Reproducing at a different information rate from the information rate of recording for television signals H04N5/783
• CPC Class Codes: G11B 27/036 Insert-editing
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/234381 by altering the temporal resolution, e.g. decreasing the frame rate by frame skipping
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/2747 Remote storage of video programs received via the downstream path, e.g. from the server
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/440236 by media transcoding, e.g. video is transformed into a slideshow of still pictures, audio is converted into text
• CPC Class Codes: H04N 21/440281 by altering the temporal resolution, e.g. by frame skipping television signal recording using magnetic recording on tape for reproducing at a rate different from the recording rate H04N5/783
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/47214 for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/478 : Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/60 : Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client , e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 : Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 5/445 : for displaying additional information H04N5/50 takes precedence
• CPC Class Codes: H04N 5/76 : Television signal recording
• CPC Class Codes: H04N 5/781 : on disks or drums
• CPC Class Codes: H04N 5/783 : Adaptations for reproducing at a rate different from the recording rate
• CPC Class Codes: H04N 5/85 : on discs or drums
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 9/8042 : involving data reduction
• CPC Class Codes: H04N 9/87 : Regeneration of colour television signals H04N9/80 takes precedence

Abstract

Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

Claims

1. A method for generating an alternative advertisement from still frames of an advertisement for display to a user during a trick play of the advertisement, the method comprising:

(a) receiving an advertisement;

(b) storing the advertisement;

(c) receiving processing rules specific to the advertisement, wherein the processing rules specify displaying frames of the advertisement in a different order than that specified in the advertisement; and

(d) generating the alternative advertisement by applying the processing rules to the advertisement.

2. The method of claim 1, wherein the processing rules specify displaying the frames in a different order than that specified in the advertisement.

3. The method of claim 1, wherein the processing rules specify cropping at least one of the frames.

4. The method of claim 1, wherein text is added to the frames that form the alternative advertisement.

5. The method of claim 1, wherein the processing rules specify changing the color of at least one of the frames.

6. The method of claim 1, wherein the processing rules specify fading in and out between the frames of the alternative advertisement.

7. The method of claim 1, further comprising:

(e) processing an audio portion of the advertisement to create an alternative audio portion according to the processing rules.

8. The method of claim 7, wherein the processing rules specify speeding up a portion of the audio portion.

9. The method of claim 7, wherein the processing rules specify slowing down a portion of the audio portion.

17. The method of claim 1, wherein the processing rules specify changing the coloring of the first motion video portion.

10. A method for generating an alternative advertisement for display to a user during a trick play of the advertisement, the method comprising:

(a) receiving an advertisement;

(b) storing the advertisement;

(c) receiving processing rules specific to the advertisement, wherein the processing rules specify displaying a first motion video portion of the advertisement; and

(d) generating the alternative advertisement by applying the processing rules to the advertisement.

11. The method of claim 10, wherein the processing rules specify selecting a second motion video portion.

12. The method of claim 11, wherein the processing rules specify displaying the first and second motion video portions in a different order than that specified in the advertisement.

13. The method of claim 10, wherein the processing rules specify displaying a still frame in addition to the first motion video.

14. The method of claim 13, wherein the processing rules specify displaying the first motion video portion and the still frame in a different order than that specified in the advertisement.

15. The method of claim 10, wherein the processing rules specify cropping at least a portion of the first motion video portion.

16. The method of claim 10, wherein the processing rules specify adding text to the first motion video portion.

18. The method of claim 11, wherein the processing rules specify fading in and out between the first and second motion video portion.

19. The method of claim 10, further comprising:

(f) processing an audio portion of the advertisement to create an alternative audio portion according to the processing rules.

20. The method of claim 19, wherein the processing rules specify speeding up a portion of the audio portion.

21. The method of claim 19, wherein the processing rules specify slowing down a portion of the audio portion.