USER-ASSOCIATED, INTERACTIVE ADVERTISING MONETIZATION

• US 20080065481A1
• Filed: 09/13/2006
• Published: 03/13/2008
• Est. Priority Date: 09/13/2006
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Immorlica, Nicole S., Mahdian, Mohammad, Jain, Kamal, Borgs, Christian H., Chayes, Jennifer T.
• Application Number:
  US11/531,374
• Publication Number:
  US 20080065481A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Dynamically auctioned advertisements are placed in networked platforms based on and associated with a specific user of the platform. The user can then select an advertisement to be associated with them during operation of the platform. Additionally, micro-endorsements or small payments can be made to the user based on their performance within the platform and their selected advertisement. The dynamic advertisement auctions can utilize impressions, selections, and successes to determine how much to charge the advertisers. Payments of the micro-endorsements can emanate from the advertiser charges. As players become more successful, increased micro-endorsements can occur. Additional payments can also be made for user loyalty to a particular advertiser. Demographics of the user can also be employed to determine which advertisements are more likely to appeal to the user and/or are more closely matched to an advertiser'"'"'s target.

Claims

1. A method for placing advertisements in a platform, comprising:

obtaining user information and available advertisement locations from a networked platform; and

dynamically auctioning the available platform advertisement locations to potential advertisers based on a possible association with a particular user of the platform.

2. The method of claim 1 further comprising:

allowing the user to select the user'"'"'s advertiser association via selection of an advertisement within the platform.

3. The method of claim 2 further comprising:

providing a micro-endorsement reward to the user based on the user'"'"'s selected advertiser and the user'"'"'s performance within the platform.

4. The method of claim 3 further comprising:

utilizing a monetary reward, a platform associated reward, and/or a product discount reward as the micro-endorsement reward.

5. The method of claim 3 further comprising:

extracting the micro-endorsement reward from an advertiser'"'"'s advertisement fees.

6. The method of claim 2 further comprising:

notifying the user of potential micro-endorsement rewards to entice selection of a particular advertiser.

7. The method of claim 2 further comprising:

selecting the advertiser association by selecting objects with an advertisement within the platform.

8. The method of claim 1 further comprising:

charging advertisers for impressions, selections, and/or successes based on per impression bids, per selection bids, and/or per success bids.

9. The method of claim 1 further comprising:

selecting advertisers for a platform based on their advertisement target and the demographics of the platform user.

10. The method of claim 1 further comprising:

utilizing a networked game and/or a social network as the platform.

11. The method of claim 10 further comprising:

utilizing popularity as a measure of performance for determining a user advertisement association in a social network.

20. A device employing the method of claim 1 comprising at least one selected from the group consisting of a computer, a server, and a handheld electronic device.

12. A system that facilitates advertising placement, comprising:

a platform interface component that interacts with a networked platform to obtain user information and available advertisement placements and to place advertisements in the platform; and

an advertising component that utilizes, at least in part, an auction-based mechanism to dynamically provide advertisements in the platform in association with a user by interacting with advertisers and the platform interface component.

13. The system of claim 12 further comprising:

a payment component that determines endorsement payments to the user based on a user selected advertisement and a user'"'"'s performance within the platform as determined from the user information.

14. The system of claim 13, the user'"'"'s performance based on a number of wins in a game, a user'"'"'s skill level in a game, and/or a user'"'"'s popularity in a social environment.

15. The system of claim 13, the payment component increases the endorsement payment to the user based on the user'"'"'s continued performance within the platform and/or the user'"'"'s loyalty based on advertisement selections.

16. The system of claim 12, the platform comprising a network game and/or a social network.

17. The system of claim 12 resides locally and/or remotely to the platform.

19. A computer readable medium having stored thereon computer executable components of the system of claim 12.

18. A system that facilitates advertising placement within networked platforms, comprising:

means for obtaining a user'"'"'s demographics and their platform performance information;

means for determining available advertisement locations in the platform;

means for associating dynamically auctioned advertisements for the platform with a particular user; and

means for providing micro-endorsements to the user based on the user'"'"'s advertisement selection and the user'"'"'s performance within the platform.