Automated advertising optimizer

• US 20080065491A1
• Filed: 09/11/2007
• Published: 03/13/2008
• Est. Priority Date: 09/11/2006
• Status: Abandoned Application

• Current Assignee: Alexander Bakman
• Original Assignee: Alexander Bakman
• Inventors: Bakman, Alexander
• Application Number:
  US11/898,354
• Publication Number:
  US 20080065491A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system for automatically monitoring the performance level of various aspects of pay-per-click (PPC) and pay-per-action (PPA) advertising campaigns, and automatically revising the aspects to optimize performance levels, is provided. The advertiser is automatically notified if one or more particular aspects are resulting in less than desired click-through traffic. Further, the suspect aspects of the campaign are modified to ensure desired “click-through” regarding the advertisements and, thus, maximization of the advertiser'"'"'s return on investment (ROI) with respect to the advertising campaign is achieved.

Claims

1. A method for automatically managing a paid search advertising campaign, comprising:

automatically collecting statistical data corresponding to the performance of the advertising campaign;

automatically generating at least one of a keyword and a phrase based on the collected data;

automatically generating an ad linked to the at least one generated keyword or phrase; and

automatically adjusting a bid value corresponding to the at least one keyword or phrase,

wherein the generated ad is displayed on the first results page of a search engine.

2. A system for automatically managing a paid search advertising campaign, the system comprising:

means for automatically collecting statistical data corresponding to the performance of the advertising campaign;

means for automatically generating at least one of a keyword and a phrase based on the collected data;

means for automatically generating an ad linked to the at least one generated keyword or phrase; and

means for automatically adjusting a bid value corresponding to the at least one keyword or phrase,

wherein the generated ad is displayed on the first results page of a search engine.

3. A computer program product for automatically managing a paid search advertising campaign, the program product comprising:

a computer readable medium;

first program instruction means for automatically collecting statistical data corresponding to the performance of the advertising campaign;

second program instruction means for automatically generating at least one of a keyword and a phrase based on the collected data;

third program instruction means for automatically generating an ad linked to the at least one generated keyword or phrase; and

fourth program instruction means automatically adjusting a bid value corresponding to the at least one keyword or phrase,

wherein the generated ad is displayed on the first results page of a search engine.

4. A method for providing information regarding a paid search advertising campaign, the method comprising:

setting a threshold value for each of at least one statistic related to the PPC advertising campaign;

continually monitoring a performance level for each of the at least one statistic related to the PPC advertising campaign; and

automatically generating a notification when the performance level of at least one of the statistics crosses its respective threshold value.

5. A user interface comprising:

first means for indicating a performance level of at least one aspect of a paid search advertising campaign;

second means for enabling a user to add or delete at least one of the at least one aspect whose performance level is indicated by said first means; and

third means for indicating a respective reason for a change in the performance level of the at least one aspect.

6. The user interface claimed in claim 5, wherein said first means comprises a graph indicating the performance of the at least one aspect over time and said third means comprises a window overlayed on a user-selected portion of the graph.

7. A method for automatically managing a paid search advertising campaign, comprising:

monitoring a change in at least one parameter with respect to the paid search advertising campaign;

displaying a graphical representation of the at least one parameter, wherein changes, including the monitored change, in the at least one parameter are represented.

8. The method as claimed in claim 7, further comprising:

determining whether any of the at least one parameters has resulted in an undesirable outcome; and

alerting a user of any parameter determined to result in the undesirable outcome.

9. The method as claimed in claim 7, further comprising:

automatically generating at least one parameter for a specified advertising campaign;

automatically evaluating a level of effectiveness corresponding to the at least one parameter; and

changing a value of the at least one parameter if the level of effectiveness is less than a desired level.

10. The method as claimed in claim 9, wherein said automatic generating and evaluating of the at least one parameter is performed using a line rotation technique.

11. The method as claimed in claim 9, wherein said automatic generation of the at least one parameter comprises generating at least one keyword for the advertising campaign.

12. The method as claimed in claim 11, wherein said generation of the at least one keyword comprises generating a keyword based on one or more rules corresponding to the advertising campaign.

13. The method as claimed in claim 7, further comprising:

determining whether any of the at least one ad or keyword has resulted in an undesirable outcome; and

automatically deleting at least one of either an ad or a keyword that has been determined to have resulted in the undesirable outcome.

14. The method as claimed in claim 9 wherein the at least one parameter comprises one of at least a keyword, an adgroup, a campaign and an ad.

15. The method as claimed in claim 7, further comprising:

presenting a graphical user interface (GUI) to a user, wherein the GUI comprises at least one of, a means for selecting a particular ad campaign to which the displayed graphical representation of the at least one parameter corresponds, means for selecting at least one of best performing and worst performing parameters to be displayed, and a timeframe for which the parameters are to be displayed.