METHOD AND SYSTEM FOR SEARCHING AND MONITORING INTERNET TRADEMARK USAGE

• US 20080065611A1
• Filed: 11/14/2007
• Published: 03/13/2008
• Est. Priority Date: 07/22/1999
• Status: Abandoned Application

• Current Assignee: MarkMonitor Inc.
• Original Assignee: MarkMonitor Inc.
• Inventors: Hepworth, James, Shah, Faisal
• Application Number:
  US11/939,703
• Publication Number:
  US 20080065611A1
• Time in Patent Office: Days
• US Class Current: 707/3
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

A system for searching and reporting an incidence of at least one trademark, tradename, celebrity name, and/or famous name on the Internet, which includes a computer system having a connection to the Internet, and a software program executing on the computer system. The software program is adapted to receive an input of at least one trademark, tradename, celebrity name, and famous name to be searched. The software program then creates a search string including at least one trademark, tradename, celebrity name, and famous name. The software program also receives a URL address of a Web page on the Internet to be searched. The software program accesses and searches the Web page for hits corresponding to the search string, and then provides the search results of identified hits within the Web page.

Claims

1. A method of searching an reporting an incidence of at least one of a trademark, a tradename, a celebrity name, and a famous name on an Internet, the method comprising the steps of:

receiving the at least one trademark, tradename, celebrity name or famous name to be searched;

creating a search string including the at least one trademark, tradename, celebrity name, or famous name;

identifying a URL address of a Web page on the Internet to be searched;

accessing and searching the Web page for hits corresponding to the search string; and

providing search results of identified hits within the Web page.

2-16. -16. (canceled)

17. A method of reporting use of a trademark on the Internet, the method comprising:

receiving, at a computer system, a trademark to be searched;

generating, at the computer system, a search string based on the trademark;

identifying one or more web pages containing the trademark;

accessing, from the computer system, the one or more web pages;

downloading the one or more pages for analysis;

analyzing, at the computer system, a plurality of web page components of each of the one or more web pages to identify instances of the trademark;

creating, at the computer system, a report for a user, based on an analysis of the plurality of web page components of each of the one or more web pages, wherein the report comprises an entry corresponding to one of the one or more web pages, and wherein the entry shows, for each web page component of the web page, whether the web page component includes the trademark; and

providing the report for display to the user.

18. The method of claim 17, wherein each of the plurality of web page components is selected from the group of web page components consisting of:

a meta tag, visible text, hidden text, hyperlinks, web page title, domain name, and image text.

19. The method of claim 17, wherein the report further comprises, for each of the web page components that includes the trademark, a copy of at least a portion of that web page component.

20. The method of claim 19, further comprising:

highlighting the trademark within the copy of at least a portion of the web page component.

21. The method of claim 17, wherein identifying the one or more web pages comprises receiving, from the user, one or more uniform resource locators (“

URL”

) corresponding to the one or more web pages.

22. The method of claim 17, wherein identifying the one or more web pages comprises searching the Internet using the search string, wherein a result of searching the Internet comprises the one or more web pages.

23. The method of claim 22, wherein searching the Internet using the search string comprises submitting the search string to a plurality of Internet search web sites.

24. The method of claim 23, further comprising:

determining a ranking of the web page according to one or more of the plurality of search engines; and

reporting to the user the ranking of the web page according to the one or more of the plurality of search engines.

25. The method of claim 22, wherein searching the Internet using the search string comprises:

saving the search string in a database; and

queuing the search string for a scheduled search.

26. The method of claim 17, wherein accessing the one or more web pages comprises accessing the one or more web pages with a crawler.

27. The method of claim 17, further comprising:

identifying a registrant of a domain associated with the web page.

28. The method of claim 27, wherein identifying the registrant of the domain associated with the web page comprises accessing a whois database to determine a name of the registrant of the domain associated with the web page.

29. The method of claim 27, further comprising:

preparing, at the computer system, an enforcement notification pertaining to the web page.

30. The method of claim 29, wherein the enforcement notification comprises a communication to be sent to the registrant of the domain associated with the web page.

31. The method of claim 29, further comprising:

appending to the enforcement notification a copy of the web page containing the trademark.

32. The method of claim 17, wherein providing the report for display to the user comprises:

transmitting the report from the computer system to a web browser on a client computer; and

presenting the report to the user, via the web browser.

33. The method of claim 17, wherein the search string consists of the trademark.

34. The method of claim 17, wherein the search string comprises the trademark and a set of homonyms, phonetic equivalents, and/or common misspellings of the trademark.

35. The method of claim 34, further comprising determining the set of homonyms and phonetic equivalents using a reverse spell-check lookup.

36. A computer system for reporting use of a trademark on the Internet, the computer system comprising:

a processor; and

a storage medium in communication with the processor, the storage medium having stored thereon a computer program comprising a set of instructions executable by the processor, the set of instructions comprising;

instructions for receiving, at the computer system, a trademark to be searched;

instructions for generating, at the computer system, a search string based on the trademark;

instructions for identifying one or more web pages containing the trademark;

instructions for accessing, from the computer system, the one or more web pages;

instructions for downloading the one or more pages for analysis;

instructions for analyzing, at the computer system, a plurality of web page components of each of the one or more web pages to identify instances of the trademark;

instructions for creating, at the computer system, a report for a user, based on an analysis of the plurality of web page components of each of the one or more web pages, wherein the report comprises an entry corresponding to one of the one or more web pages, and wherein the entry shows, for each web page component of the web page, whether that web page component includes the trademark; and

instructions for providing the report for display to the user.

37. An apparatus, comprising:

a storage medium having stored thereon a software program comprising

instructions executable by a computer system, the set of instructions comprising;

instructions for receiving, at the computer system, a trademark to be searched;

instructions for generating, at the computer system, a search string based on the trademark;

instructions for identifying one or more web pages containing the trademark;

instructions for accessing, from the computer system, the one or more web pages;

instructions for downloading the one or more pages for analysis;

instructions for analyzing, at the computer system, a plurality of web page components of each of the one or more web pages to identify instances of the trademark;

instructions for creating, at the computer system, a report for a user, based on an analysis of the plurality of web page components of each of the one or more web pages, wherein the report comprises an entry corresponding to one of the one or more web pages, and wherein the entry shows, for each web page component of the web page, whether the web page component includes the trademark; and

instructions for providing the report for display to the user.