Integrated product branding method

• US 20080065990A1
• Filed: 09/28/2006
• Published: 03/13/2008
• Est. Priority Date: 03/22/2006
• Status: Abandoned Application

• Current Assignee: GET Interactive, Inc.
• Original Assignee: GET Interactive, Inc.
• Inventors: Sloyer, Brian, Harrison, Fredrick W.
• Application Number:
  US11/529,006
• Publication Number:
  US 20080065990A1
• Time in Patent Office: Days
• US Class Current: 715/719
• CPC Class Codes: G11B 27/105 of operating discs
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8583 by creating hot-spots
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

An improved method for advertising which provides synergism between published media and broadcast media. The method includes forming a video wherein the video has items of commerce in at least one frame. Capturing the frame. Annotating the captured frame with at least one product attribute of the item thereby forming a publication image. Publishing the publication image and broadcasting the video.

Claims

1. A method for making scenes for use in advertisement, comprising:

providing a scene component wherein said scene component identifies a frame of a video wherein said frame comprises at least one product;

providing a product panel component wherein said product panel component annotates said frame with at least one product panel containing at least one attribute of said at least one product;

providing a scene-product component wherein said scene-product component defines a region by coordinates for said at least one product within said scene wherein a pointer is within said region attributes of said product are addressable; and

providing a video-scene-product advertising component wherein said video-scene-product advertising component displays said scene comprising said product, said product attributes.

2. The method as recited in claim 1, wherein said scene component comprises:

receiving a request by a client to add said scene;

receiving an HTML by said client for a scene-add page;

receiving a profile from said client for said scene-add page, said scene profile including a scene display name, a scene image file, a description for said scene image file, and a time mark;

receiving said scene image file from said client and saving said scene image file to a temporary directory;

receiving an HTML from said client for a scene-edit or save page;

if said scene image file is in final form, requesting by said client that said scene image file be saved;

if said scene image file is in need of editing, requesting by said client that said scene image file be edited; and

receiving by said client an HTML for a scene-list all page.

3. The method as recited in claim 2, wherein said scene-list all page includes said screen name, said time mark, an interactive icon for viewing said scene, and an interactive icon for editing said scene.

4. The method as recited in claim 1, wherein said product panel component comprises:

receiving a request from a client to build said product panel;

receiving an HTML from said client for a product-build page;

receiving a profile from by said client for said product panel, said product panel profile including a product panel name and an HTML for information relating to said product panel;

receiving an HTML from said client for a product panel image page;

receiving from said client a request to create said product panel based on said product panel image;

receiving an HTML by said client for a product panel-list all page and

if said scene image file is in need of editing, requesting by said client that said product panel be edited.

5. The method as recited in claim 4, wherein said product panel-list all page includes said product panel name, an interactive icon for viewing said product panel, and an interactive icon for editing said product panel.

6. The method as recited in claim 1, wherein said scene-product combination component comprises:

receiving a request from a client to build said scene-product combination;

receiving a request from said client for a scene-product combination build page, said scene-product combination build page including a scene list of said scene and any additional scenes added, a product panel list of said product panel and any additional product panels built, and an interactive icon for setting the coordinates of a product placement icon, said product panel placement icon being an interactive icon that, once engaged, displays a product panel from said product panel list;

receiving a profile from said scene-product combination, said scene-product combination profile including a scene-product combination name;

receiving by said client a scene from said scene list;

selecting by said client a product panel from said product panel list;

requesting by said client to set coordinates for said product panel;

receiving by said client an HTML for a coordinates page;

setting by said client said coordinates with said product placement icon;

requesting by said client the creation of said scene-product combination;

receiving by said client an HTML for a scene-product combination-list all page;

if said scene-product combination is in need of editing, requesting by said client that said scene-product combination be edited.

7. The method as recited in claim 6, wherein said scene-product combination-list all page includes said scene-product combination name and an interactive icon for editing said scene-product combination.

8. The method as recited in claim 1, wherein said video-scene-product advertisement component comprises:

requesting by a client to build said video-scene-product advertisement;

receiving by said client an HTML for a video-scene-product advertisement build page, wherein said video-scene-product advertisement build page includes a scene- product combination list of said scene-product combination and any additional scene-product combinations built;

entering by said client a profile for said video-scene-product advertisement, said video-scene-product advertisement profile including a video-scene-product advertisement name;

selecting by said client a scene-product combination from said scene-product combination list;

requesting by said client the creation of said video-scene-product advertisement;

receiving by said client an HTML for a video-scene-product advertisement-list all page;

if said video-scene-product advertisement is ready for publication, requesting by said client that said video-scene-product advertisement be published;

if said video-scene-product advertisement is in need of editing, requesting by said client that said video-scene-product advertisement be edited;

if said video-scene-product advertisement is ready for demonstration, requesting by said client that said video-scene-product advertisement be demonstrated.

9. The method as recited in claim 8, wherein said video-scene product advertisement-list all page includes said video-scene-product advertisement name, an interactive icon for requesting publication of said video-scene-product advertisement, an interactive icon for demonstrating said video-scene-product advertisement, an interactive icon for editing said video-scene-product advertisement, and an interactive icon for viewing said video-scene-product advertisement.

10. A method for making scenes for use in advertisement, comprising:

receiving a request from a client indicating a frame of a video comprising a product;

extracting said frame from said video;

annotating said frame with at least one product panel containing at least one attribute of said product;

defining a region by coordinates for said at least one product within said scene wherein when a pointer is within said region attributes of said product are addressable; and

providing a video-scene-product advertising component wherein said video-scene-product advertising component displays said scene comprising said product, said product pane and said addressable product attributes.

11. The method as recited in claim 10, wherein said scene component comprises:

receiving by said server a request to add said scene;

generating by said server and HTML for a scene-add page;

receiving by said server a profile for said scene-add page, said scene profile including a scene display name, a scene image file, a description for said scene image file, and a time mark;

saving by said server said scene image file to a temporary directory;

generating by said server an HTML for a scene-edit or save page;

if said scene image file is in final form, receiving by said server a request to save said scene image file, and saving by said server said scene image file;

if said scene image file is in need of editing, receiving by said server a request to edit said scene image file, and effecting by said server said editing; and

generating by said server an HTML for a scene-list all page.

12. The method as recited in claim 10, wherein said product panel component comprises:

receiving by said server a request to build said product panel;

generating by said server an HTML for a product-build page;

receiving by said server a profile for said product panel, said product panel profile including a product panel name and an HTML for information relating to said product panel;

generating by said server an HTML for a product panel image page;

receiving by said server a request to create said product panel based on said product panel image;

generating by said server an HTML for a product panel-list al page; and

request that said product panel be edited, and effecting by said server said editing.

13. The method as recited in claim 10, wherein said scene-product combination component comprises:

receiving by said server a request to build a scene-product combination;

generating by said server an HTML for a scene-product combination build page, said scene-product combination build page including a scene list of said scene and any additional scenes added, a product panel list of said product panel and any additional product panels built, and an interactive icon for setting the coordinates of a product placement icon, said product panel placement icon being an interactive icon that, once engaged, displays a product panel from said product panel list;

receiving by said server a profile for said scene-product combination, said scene-product combination profile including a scene-product combination name, a scene selection from said scene list, and a product panel selection from said product panel list;

receiving by said server a request to set coordinates for said product panel;

generating by said server a request to set coordinates for said product panel;

generating by said server an HTML for a coordinates page;

receiving by said server a request to create said scene-product combination based on set coordinates;

generating by said server an HTML for a scene-product combination-list all page;

if said scene-product combination is in need of editing , receiving by said server a request that said scene-product combination be edited, and effecting by said server said editing.

14. The method as recited in claim 10, wherein said video-scene-product advertisement component comprises:

receiving by said server a request to build said video-scene-product advertisement;

generating by said server an HTML for a video-scene-product advertisement build page, wherein said video-scene-product advertisement build page includes a scene-product combination list of said scene-product combination and any additional scene-product combinations built;

receiving by said server a request to create said video-scene-product advertisement based on a video-scene-product advertisement profile, said video-scene-product advertisement profile including a video-scene-product advertisement name and a selected scene-product combination form said scene-product combination list;

generating by said server an HTML for a video-scene-product advertisement-list all page;

if said video-scene-product advertisement is ready for publication, receiving by said server a request that said video-scene-product advertisement be published, and effecting by said server said publication;

if said video-scene-product advertisement is in need of editing, receiving by said server a request that said video-scene-product advertisement be edited, and affecting by said server said editing by said server said editing;

if said video-scene-product advertisement is ready for demonstration, receiving by said server a request that said video-scene-product advertisement be demonstrated, and effecting by said server said demonstration.

15. A method for making scenes for use in advertisement, comprising:

sending a request to a server indicating a frame of a video comprising a product wherein;

a scene component extracts said frame;

a product panel component annotates said frame with at least one product panel containing at least one attribute of said product;

a scene-product component defines a region by coordinates for said at least one product within said scene wherein when a pointer is within said region attributes of said product are addressable;

a video-scene-product advertising component displays said scene comprising said product, said product panel and said addressable product attributes; and

receiving said product panel with said addressable product attributes.

16. The method as recited in claim 15, wherein said scene component comprises:

sending by said client a request to said server to add said scene;

generating and returning to said client by said server an HTML for a scene-add page;

entering by said client a profile for said scene-add page, said scene profile including a scene display name, a scene image file, a description for said scene image file, and a time mark;

sending by said client said scene image file to said server;

generating and returning to said client by said server an HTML for a scene-edit or save page;

if said scene image file is in final form, sending by said client to said server a request that said scene image file be saved, wherein said server effects said saving;

if said scene image file is in need of editing, sending by said client to said server a request that said scene image file be edited, wherein said server effects said editing; and

generating and returning to said client by said server receiving an HTML for a scene-list all page.

17. The method as recited in claim 15, wherein said product panel component comprises:

sending by said client to said server a request to build said product panel;

generating and returning to said client by said server an HTML for a product-build page;

entering by said client a profile for said product panel, said product panel profile including a product panel name and an HTML for information relating to said product panel;

generating and returning to said client by said server an HTML for a product pane image page;

sending by said client to said server a request to create said product panel based on said product panel image;

generating and returning to said client by said server an HTML for a product panel-list all page; and

if said scene image file is in need of editing, sending by said client to said server a request that said product panel be edited, wherein said server effects said editing.

18. The method as recited in claim 15, wherein said scene-product combination component comprises:

sending by said client to said server a request to build said scene-product combination;

generating and returning to said client by said server an HTML for a scene-product combination build page, said scene-product combination build page including a scene list of said scene and any additional scenes added, a product panel list of said product panel and any additional product panels built, and an interactive icon for setting the coordinates of a product placement icon, said product panel placement icon being an interactive icon that, once engaged, displays a product panel from said product panel list;

entering by said client a profile for said scene-product combination, said scene-product combination profile including a scene-product combination name;

selecting by said client a scene from said product panel list;

sending by said client to said server a request to set coordinates for said product panel;

generating and returning to said client by said server an HTML for a coordinates page;

setting by said client said coordinates with said product placement icon;

sending by said client to said server a request to create said scene-product combination;

generating and returning to said client by said server an HTML for a scene-product combination-list all page;

if said scene-product combination is in need of editing, sending by said client to said server a request that said scene-product combination be edited, wherein said server effects said editing.

19. The method as recited in claim 15, wherein said video-scene-product advertisement component comprises:

sending by said client to said server a request to build said video-scene-product advertisement;

generating and returning to said client by said server an HTML for a video-scene product advertisement build page, wherein said video-scene-product advertisement build page, wherein said video-scene-product advertisement build page includes a scene-product combination list of said scene-product combination and any additional scene-product combinations built;

entering by said client a profile for said video-scene-product advertisement, said video-scene product advertisement profile including a video-scene-product advertisement name;

selecting by said client a scene-product combination from said scene-product combination list;

sending by said client to said server a request to create said video-scene-product advertisement;

generating and returning to said client by said server an HTML for a video-scene-product advertisement-list all page;

if said video-scene-product advertisement is ready for publication, sending by said client to said server a request that said video-scene-product advertisement be published, wherein said server effects publication;

if said video-scene-product advertisement is in need of editing, sending by said client to said server a request that said video-scene-product advertisement be edited, wherein said server effects said editing;

if said video-scene-product advertisement is ready for demonstration, sending by said client to said server a request that said video-scene-product advertisement be demonstrated, wherein said server effects said demonstrating.