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Method Of Realizing Interactive Advertisement Under Digital Braodcasting Environment By Extending Program Associated Data-Broadcasting To Internet Area

  • US 20080066097A1
  • Filed: 10/12/2005
  • Published: 03/13/2008
  • Est. Priority Date: 10/13/2004
  • Status: Abandoned Application
First Claim
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1. A method for extending program-associated data broadcasting to an Internet area in digital broadcasting environments providing digital broadcasting, thereby providing interactive information, the method comprising the steps of:

  • (a) converting a secondary information tag, which is used for calling secondary information relating to data broadcasting, into data broadcasting contents according to data broadcasting protocols;

    (b) inserting the secondary information tag converted in step (a) into a data broadcasting area of a digital broadcasting stream;

    (c) transmitting the digital broadcasting stream including the secondary information tag, thereby allowing the digital broadcasting stream to be received in a digital broadcast receiver or a personal computer; and

    (d) when a request for the secondary information is received from the digital broadcast receiver or the personal computer, transmitting the secondary information from a secondary information server to the digital broadcast receiver or the personal computer connected to a communication network.

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