PHONE-BASED TARGETED ADVERTISEMENT DELIVERY

• US 20080066098A1
• Filed: 02/12/2007
• Published: 03/13/2008
• Est. Priority Date: 08/25/2006
• Status: Abandoned Application

• Current Assignee: SkyClix, Inc.
• Original Assignee: SkyClix, Inc.
• Inventors: Reid, Robert, Witteman, Bradley James
• Application Number:
  US11/674,086
• Publication Number:
  US 20080066098A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 2201/50 characterised by the use of watermarks
• CPC Class Codes: H04H 60/375 Commercial
• CPC Class Codes: H04H 60/38 for identifying broadcast time or space
• CPC Class Codes: H04H 60/58 of audio determination or detection of speech characteristics in general G10L25/00; speech recognition in general G10L15/00
• CPC Class Codes: H04H 60/64 for providing detail information
• CPC Class Codes: H04H 60/73 using meta-information
• CPC Class Codes: H04H 60/91 Mobile communication networks for accessing the Internet H04H60/85
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04M 2201/40 using speech recognition speech recognition per se G10L15/00
• CPC Class Codes: H04M 2203/652 Call initiation triggered by text message
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 3/42059 Making use of the calling party identifier
• CPC Class Codes: H04M 3/42068 where the identifier is used to access a profile
• CPC Class Codes: H04M 3/42348 Location-based services which utilize the location information of a target
• CPC Class Codes: H04M 3/42357 where the information is provided to a monitoring entity such as a potential calling party or a call processing server
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/5322 for recording text messages
• CPC Class Codes: H04M 3/53375 Message broadcasting

Abstract

This specification describes technologies relating to a phone-based system for targeted advertisement delivery by identifying broadcast audio advertisements, and methods of providing such a system. In one aspect, a method includes receiving a user-initiated telephone connection that includes an audio sample of an advertisement from a broadcast source, and identifying the audio advertisement sample. The method also includes retrieving a metadata associated with the identified audio advertisement sample, obtaining a targeted advertisement information that most closely corresponds to the retrieved metadata. The method further includes transmitting a message including the targeted advertisement information. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.

Claims

1. A method comprising:

receiving a user-initiated telephone connection comprising an audio advertisement sample from a broadcast source;

identifying the audio advertisement sample;

retrieving a metadata associated with the identified audio advertisement sample;

obtaining a targeted advertisement information that most closely corresponds to the retrieved metadata; and

transmitting a message comprising the targeted advertisement information.

2. The method of claim 1, wherein identifying the audio advertisement sample comprises:

obtaining a user audio watermark of the audio advertisement sample;

comparing the user audio watermark with a plurality of advertisement watermarks; and

retrieving the advertisement watermark that most closely corresponds to the user audio watermark.

3. The method of claim 1, wherein identifying the audio advertisement sample comprises:

generating a user audio fingerprint of the audio advertisement sample;

associating a user audio timestamp with the user audio fingerprint; and

retrieving telephone information through the user-initiated telephone.

4. The method of claim 3, further comprising:

comparing the user audio fingerprint with a plurality of advertisement fingerprints; and

retrieving the advertisement fingerprint that most closely corresponds to the user audio fingerprint.

5. The method of claim 1, wherein identifying the audio advertisement sample comprises:

generating text information based on the audio advertisement sample;

comparing the generated text information with a plurality of advertisement text information; and

retrieving the advertisement text information that most closely corresponds to the generated text information.

6. The method of claim 1, wherein identifying the audio advertisement sample comprises:

associating a user timestamp with the user-initiated telephone connection;

comparing the user timestamp with a plurality of broadcast timestamps; and

retrieving a broadcast timestamp that most closely corresponds to the user timestamp.

7. The method of claim 1, wherein identifying the audio advertisement sample comprises:

obtaining a preferred broadcast source based on a user preference;

associating a user timestamp with the user-initiated telephone connection;

comparing the user timestamp with a plurality of broadcast timestamps associated with the preferred broadcast source; and

retrieving a broadcast timestamp that most closely corresponds to the user timestamp.

8. The method of claim 1, wherein retrieving the metadata comprises:

determining whether the audio advertisement sample contains the metadata; and

generating the metadata, if the audio advertisement sample does not contain the metadata.

9. The method of claim 1, wherein obtaining a targeted advertisement information comprises:

comparing the metadata with a plurality of advertisements in an advertisement inventory database; and

obtaining an advertisement that most closely corresponds to the metadata.

10. The method of claim 1, wherein the broadcast source is one selected from a group of a radio station, a television station, an Internet website, an Internet service provider, a cable television station, a satellite radio station, a shopping mall, and a store.

11. The method of claim 1, wherein the message is one selected from a group of a text message, an e-mail message, a multimedia message, an audio message, a wireless application protocol message, and a data feed.

12. The method of claim 1, wherein the metadata is one selected from a group of a radio broadcast data standard (RBDS) broadcast stream, a radio data system (RDS) broadcast stream, a high definition radio broadcast stream, a vertical blanking interval (VBI) broadcast stream, a digital audio broadcasting (DAB) broadcast stream, a MediaFLO broadcast stream, and a closed caption broadcast stream.

13. The method of claim 3, wherein the telephone information comprises at least one selected from a group of an automatic number identifier (ANI), a carrier identifier (Carrier ID), a dialed number identification service (DNIS), an automatic location identification (ALI), and a base station number (BSN).

14. A system comprising:

a server;

a computer program product stored on one or more computer readable mediums, the computer program product including a first plurality of executable instructions configured to cause the server to perform operations comprising;

receiving a user-initiated telephone connection comprising an audio advertisement sample from a broadcast source;

identifying the audio advertisement sample;

retrieving a metadata associated with the identified audio advertisement sample;

obtaining a targeted advertisement information that most closely corresponds to the retrieved metadata; and

transmitting a message comprising the targeted advertisement information.

15. The system of claim 14, wherein the operation of identifying the audio advertisement sample comprises:

obtaining a user audio watermark of the audio advertisement sample;

comparing the user audio watermark with a plurality of advertisement watermarks; and

retrieving the advertisement watermark that most closely corresponds to the user audio watermark.

16. The system of claim 14, wherein the operation of identifying the audio advertisement sample comprises:

generating a user audio fingerprint of the audio advertisement sample;

associating a user audio timestamp with the user audio fingerprint; and

retrieving telephone information through the user-initiated telephone.

17. The system of claim 16, wherein the operation of identifying the audio advertisement sample further comprises:

comparing the user audio fingerprint with a plurality of advertisement fingerprints; and

retrieving the advertisement fingerprint that most closely corresponds to the user audio fingerprint.

18. The system of claim 14, wherein the operation of identifying the audio advertisement sample comprises:

generating text information based on the audio advertisement sample;

comparing the generated text information with a plurality of advertisement text information; and

retrieving the advertisement text information that most closely corresponds to the generated text information.

19. The system of claim 14, wherein the operation of identifying the audio advertisement sample comprises:

associating a user timestamp with the user-initiated telephone connection;

comparing the user timestamp with a plurality of broadcast timestamps; and

retrieving a broadcast timestamp that most closely corresponds to the user timestamp.

20. The system of claim 14, wherein the operation of identifying the audio advertisement sample comprises:

obtaining a preferred broadcast source based on a user preference;

associating a user timestamp with the user-initiated telephone connection;

comparing the user timestamp with a plurality of broadcast timestamps associated with the preferred broadcast source; and

retrieving a broadcast timestamp that most closely corresponds to the user timestamp.

21. The system of claim 14, wherein the operation of retrieving the metadata comprises:

determining whether the audio advertisement sample contains the metadata; and

generating the metadata if the audio advertisement sample does not contain the metadata.

22. The system of claim 14, wherein the operation of obtaining a targeted advertisement information that most closely corresponds to the retrieved metadata comprises:

comparing the metadata with a plurality of advertisements in an advertisement inventory database; and

retrieving an advertisement that most closely corresponds to the metadata.