Using Viewing Signals in Targeted Video Advertising

• US 20080066107A1
• Filed: 10/17/2006
• Published: 03/13/2008
• Est. Priority Date: 09/12/2006
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Gupta, Manish, Lee, Nicholas, Moonka, Rajas, Chane, Peter C.
• Application Number:
  US11/550,388
• Publication Number:
  US 20080066107A1
• Time in Patent Office: Days
• US Class Current: 725/42
• CPC Class Codes: G06F 16/7844 using original textual content or text extracted from visual content or transcript of audio data
• CPC Class Codes: G11B 27/11 by using information not detectable on the record carrier
• CPC Class Codes: G11B 27/28 by using information signals recorded by the same method as the main recording G11B27/22 takes precedence

Abstract

At a client, a video is received. The video includes one or more advertisement slots. The video is played back to a user. During the playback of the video, an impending advertisement slot is detected. One or more advertisements are requested for placement in the advertisement slot. The one or more advertisements are received and placed in the advertisement slot.

Claims

1. A computer-implemented method, comprising:

generating a user interface including a display area for displaying video;

displaying a video in the display area; and

providing a control in the user interface, the control operable by a user to request a video advertising service associated with the video.

2. The method of claim 1, wherein the video advertising service comprises placement of a video advertisement with the video.

3. A computer-implemented method, comprising:

receiving a video;

determining one or more positions in the video; and

adding an advertisement slot to the video at each determined position.

4. The method of claim 3, wherein determining one or more positions in the video comprises:

extracting an audio track of the video;

analyzing the audio track; and

determining one or more positions in the video based on the analyzing.

5. The method of claim 3, wherein determining one or more positions in the video comprises:

automatically detecting one or more scenes in the video; and

determining one or more positions in the video based on the detecting.

6. A computer-implemented method, comprising:

receiving a video;

mapping the video to one or more categories; and

associating with the video one or more advertisements targeted to the one or more categories.

7. The method of claim 6, wherein mapping the video into one or more categories comprises:

extracting speech from the video;

converting the speech into text; and

classifying the text into one or more categories.

8. The method of claim 6, wherein mapping the video to one or more categories comprises mapping the video to one or more categories based on metadata associated with the video.

9. The method of claim 6, wherein mapping the video to one or more categories comprises:

recognizing one or more objects in the visual content of the video; and

mapping the video to one or more categories based on the one or more objects.

10. The method of claim 6, wherein mapping the video to one or more categories comprises:

mapping the video to one or more categories based on content of a website in which the video is embedded.

11. A computer-implemented method, comprising:

providing one or more first video advertisements to a user;

gathering interaction data regarding interactions with the first video advertisements by the user; and

providing one or more second video advertisements to the user based at least on the interaction data.

12. The method of claim 11, wherein the interaction data comprises data regarding skips of the first video advertisements by the user.

13. The method of claim 11, wherein the interaction data comprises viewing durations of the user of each of the first video advertisements.

14. A computer-implemented method, comprising:

receiving a plurality of bids to provide a video advertisement for insertion into a video, each of the plurality of bids corresponding to a respective video advertisement;

receiving user interaction data corresponding to a first one of the respective video advertisements; and

modifying the respective bid corresponding to the first one of the respective video advertisements based on the user interaction data.

15. The method of claim 14, wherein the user interaction data comprises viewing duration data associated with the first video advertisement.

16. The method of claim 14, wherein the user interaction data comprises data regarding skips of the first video advertisement.

17. The method of claim 14, wherein the respective bid is based at least on a cost per play and a cost per impression of the first video advertisement.

18. The method of claim 14, wherein the respective bid is based at least on a cost per play and a cost per click-through of the first video advertisement.

19. A computer-implemented method, comprising, at a client:

receiving a video, the video comprising one or more advertisement slots;

playing back the video to a user;

during the playing;

detecting an impending advertisement slot;

requesting one or more advertisements for placement in the advertisement slot;

receiving the one or more advertisements; and

placing the one or more advertisements in the advertisement slot.

20. A computer-readable medium having stored thereon instructions, which, when executed by a processor, causes the processor to perform the operations of:

receiving a video, the video comprising one or more advertisement slots;

playing back the video to a user;

during the playing;

detecting an impending advertisement slot;

requesting one or more advertisements for placement in the advertisement slot;

receiving the one or more advertisements; and

placing the one or more advertisements in the advertisement slot.

21. A system, comprising:

means for receiving a video, the video comprising one or more advertisement slots;

means for playing back the video to a user;

means for detecting an impending advertisement slot during playback of the video to the user;

means for requesting one or more advertisements for placement in the advertisement slot;

means for receiving the one or more advertisements; and

means for placing the one or more advertisements in the advertisement slot.

22. A computer-readable medium having stored thereon instructions, which, when executed by a processor, causes the processor to perform the operations of:

generating a user interface including a display area for displaying video;

displaying a video in the display area; and

providing a control in the user interface, the control operable by a user to request a video advertising service associated with the video.

23. A system, comprising:

means for generating a user interface including a display area for displaying video;

means for displaying a video in the display area; and

means for providing a control in the user interface, the control operable by a user to request a video advertising service associated with the video.

24. A computer-readable medium having stored thereon instructions, which, when executed by a processor, causes the processor to perform the operations of:

receiving a video;

determining one or more positions in the video; and

adding an advertisement slot to the video at each determined position.

25. A system, comprising:

means for receiving a video;

means for determining one or more positions in the video; and

means for adding an advertisement slot to the video at each determined position.

26. A computer-readable medium having stored thereon instructions, which, when executed by a processor, causes the processor to perform the operations of:

receiving a video;

mapping the video to one or more categories; and

associating with the video one or more advertisements targeted to the one or more categories.

27. A system, comprising:

means for receiving a video;

means for mapping the video to one or more categories; and

means for associating with the video one or more advertisements targeted to the one or more categories.

28. A computer-readable medium having stored thereon instructions, which, when executed by a processor, causes the processor to perform the operations of:

providing one or more first video advertisements to a user;

gathering interaction data regarding interactions with the first video advertisements by the user; and

providing one or more second video advertisements to the user based at least on the interaction data.

29. A system, comprising:

means for providing one or more first video advertisements to a user;

means for gathering interaction data regarding interactions with the first video advertisements by the user; and

means for providing one or more second video advertisements to the user based at least on the interaction data.

30. A computer-readable medium having stored thereon instructions, which, when executed by a processor, causes the processor to perform the operations of:

receiving a plurality of bids to provide a video advertisement for insertion into a video, each of the plurality of bids corresponding to a respective video advertisement;

receiving user interaction data corresponding to a first one of the respective video advertisements; and

modifying the respective bid corresponding to the first one of the respective video advertisements based on the user interaction data.

31. A system, comprising:

means for receiving a plurality of bids to provide a video advertisement for insertion into a video, each of the plurality of bids corresponding to a respective video advertisement;

means for receiving user interaction data corresponding to a first one of the respective video advertisements; and

means for modifying the respective bid corresponding to the first one of the respective video advertisements based on the user interaction data.