Stand-up advertising insert

• US 20080067800A1
• Filed: 08/25/2006
• Published: 03/20/2008
• Est. Priority Date: 08/25/2006
• Status: Active Grant

• Current Assignee: Richard Ignatius Keefe
• Original Assignee: Richard Ignatius Keefe
• Inventors: Keefe, Richard Ignatius
• Granted Patent: US 7,883,115 B2
• Time in Patent Office: Days
• US Class Current: 281/38
• CPC Class Codes: B42D 13/00 Loose leaves modified for binding; Inserts loose leaves modified for temporary attachment B42F3/00; indexing features B42F21/00

Abstract

A multi-page printed medium features an advertising insert and includes a first printed page and a second printed page, the first and second printed pages having facing first and second page surfaces respectively, and an insert located between the first and second page surfaces. The insert includes a sheet having a fold separating a first panel and a second panel. A portion of a first adhesive is applied between the first panel surface and the first page surface and a second portion of adhesive is applied between the second panel surface and the second page surface. The second portion of adhesive has lesser adhesion than the first portion of adhesive such that when the second printed page is moved away from the first printed page the second page surface separates from the second panel surface. The first panel and the second panel have a bending memory along the fold such that when the second panel surface separates from the second page surface the second panel assumes a substantially, upright, attention-getting two dimensional orientation on the first page.

Claims

1. In combination, a first printed page and a second printed page of a multi-page printed medium, the first and second printed pages having facing first and second page surfaces respectively;

and

an insert located between the first and second page surfaces, the insert comprising a sheet having a fold separating a first panel and a second panel, the first panel having a first outside-facing panel surface facing the first page surface and the second panel having a second outside-facing panel surface facing the second page surface, a portion of a first adhesive applied between the first panel surface and said first page surface and a second portion of adhesive applied between said second panel surface and said second page surface, said second portion of adhesive having lesser adhesion than said first portion of adhesive such that when said second printed page is moved away from said first printed page said second page surface separates from said second panel surface.

2. The combination according to claim 1, wherein said first panel and said second panel have a bending memory along said fold such that when said second panel surface separates from said second page surface said second panel assumes a substantially right angle from said first panel.

3. The combination according to claim 2, wherein said first portion of adhesive comprises a reusable adhesive for removing and re-adhering said sheet.

4. The combination according to claim 1, wherein said first portion of adhesive comprises a reusable adhesive for removing and re-adhering said sheet.

5. The combination according to claim 1, wherein said sheet is positioned spaced from all edges of said first printed page.

6. The combination according to claim 1, wherein said first panel surface and said second panel surface are substantially equal in area.

7. A method of assembling printed media with inserts comprising the steps of:

providing a plurality of printed pages conveyed in a longitudinal direction;

providing a strip comprised of plurality of insert sheets connected end-to-end;

applying adhesive along two longitudinal stripes on said strip;

folding said strip to form a folded strip with said stripes on opposite facing surfaces of said folded strip;

separating said insert sheets to form separated insert sheets with stripe portions of adhesive on opposite facing panels of said separated insert sheets;

sequentially adhering one panel of each separated insert sheet to one printed page; and

placing a second printed page over said one printed page and adhering an opposite panel of said separated insert sheet to said second page.

8. The method according to claim 7, wherein said step of placing a second printed page is further defined in that said first and second printed pages are formed by a single printed sheet that is folded over in half.

9. The method according to claim 7, wherein said step of providing a strip is further defined in that said strip is provided in a roll.

10. A method of making magazines which include a folded repositionable note, wherein the note is operatively attached to facing pages, which method comprises the steps of:

printing a plurality of signatures on a web fed press, which signatures each include at least two pairs of consecutively numbered or designated pages which are designed for assembly to create a magazine or catalog;

conveying said signatures along a path as part of said assembly of a magazine;

providing a plurality of notes at a location adjacent said path, which notes are folded and having pre-applied repositionable adhesive on outside surfaces thereof and each carry indicia, such note being attached to one another in a series as a strip with a line of weakness between adjacent notes,

bursting each note along the line of weakness from the following note in said strip to form a separated note;

placing one of said separated notes upon a specific location on each specific page, that page traveling along said path, by moving each said separated note in the same direction and at the same speed at which the signature is traveling, and reposition-ably securing a surface of said note to said signature;

positioning an additional one of the signatures which contains a page that is consecutive with said specific page in juxtaposition therewith so that there is adherence thereto at the location of said note;

completing assembly of said magazine;

whereby said note becomes reposition-ably attached between two facing consecutive pages to form a stand-up structure such that, when a recipient of the magazine or catalog opens same to spread consecutive two signature pages, said note assumes an attention-attracting standing configuration.

11. The method of claim 10, wherein said note carries said repositionable adhesive on said front surface and said notes are fed from a roll which presents a continuous strip of notes to a burster or which grasps said strip in regions and separates the individual note from said strip.

12. The method of claim 11, wherein said signatures are being moved at a linear speed sufficient to allow placing and securing of over 50,000 of said notes per hour.

13. The method of claim 11, wherein said note is placed and adhesively secured in a manner to attach one note to each said signature when said signatures are being moved at a linear speed that may exceed 40 linear feet per second.

14. A method of making magazines which includes a note structure wherein a folded repositionable note is operatively attached between facing pages, which method comprises the steps of:

printing a plurality of signatures which each include at least two pairs of consecutively numbered or designated pages and which are designed for assembly to create a magazine, at least one specific page of said pairs carrying particular advertising;

conveying said signatures along a path as a part of ultimate assembly of the magazine;

at a location adjacent said path, providing a continuous strip that is formed of a plurality of notes, interconnected head-to-tail, which notes carry indicia related to said particular advertising and carried repositionable adhesive on the outside said notes, said notes being attached one another in series as a strip with a line of weakness between adjacent notes;

bursting each said note along the line of weakness from the following note in said strip;

moving said burst notes into juxtaposition with said signatures being conveyed so said note is traveling in the same direction, and adhesively securing a first adhesive-bearing surface of said burst notes at a specific location on the one page as that page is traveling along said path;

positioning an additional one of said signatures which carries the other page of the two consecutive pages in juxtaposition therewith so that a second adhesive-bearing surface of said burst note becomes attached thereto; and

completing assembly of said magazine or catalog wherein all the signatures are folded about said additional signature;

whereby said note becomes adhesively attached between said two facing consecutive pages to form a stand-up structures such that, when a recipient of the magazine opens same to spread two pages of said one pair, said note assumes an attention-attracting stand up configuration.