LOGOCONS: AD PRODUCT FOR BRAND ADVERTISERS

• US 20080071612A1
• Filed: 09/18/2006
• Published: 03/20/2008
• Est. Priority Date: 09/18/2006
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Li, Li, Burdick, Brian, Mah, Teresa B.
• Granted Patent: US 8,103,547 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Logocons provide a new online advertising product for brand advertisers. During a computing session especially with consumer-generated content, brand names may be replaced or supplemented with logocons in web pages, files, documents, or other online writings as a form of branding. Written information in the computing session is sent to a parsing or searching engine that searches for particular text corresponding to the brand name. The text is replaced or supplemented with a logocon. A user then views the enhanced information containing the logocon but has the option of prohibiting the logocon from appearing in the information.

Claims

1. One or more computer-readable media containing thereon computer-readable code for providing a logocon in a computing environment, the method comprising:

receiving a set of information at a computing device;

locating one or more occurrences of a text in the set of information;

at least one of replacing the one or more occurrences of the text respectively with one or more logocons or placing the one or more logocons in proximity to the one or more occurrences of the text; and

providing the set of information to a display or one or more computing devices, with the one or more logocons embedded in the set of information wherein the one or more logocons are displayed with the set of information.

2. The media of claim 1, further comprising resizing the one or more logocons to coincide with the set of information.

3. The media of claim 2, further comprising associating the text with the logocon, in a storage device wherein the storage device communicates with the computing device or the storage device communicates with another computing device that communicates with the computing device.

4. The media of claim 1, further comprising receiving an indication to allow or not allow a display of the one or more logocons.

5. The media of claim 3, wherein the computing device includes a parsing engine to locate the one or more occurrences of the text.

6. The media of claim 3, wherein receiving the set of information at the computing device comprises at least one of:

receiving a blog at a server wherein the set of information is the blog and the computing device is the server wherein the blog is received when a user types an entry or saves the entry;

receiving an email at an email server wherein the set of information is the email and the computing device is the email server; and

receiving an instant message at a message server wherein the set of information is the instant message and the computing device is the message server.

7. The media of claim 6, wherein providing the email comprises at least one of providing a preview email to a sender of the email or providing the email to a recipient.

8. The media of claim 7, further comprising receiving an indication from the recipient of the email to not allow a display of the one or more logocons.

9. A computer system having a processor and a memory, the computer system operable to execute a method for providing a logocon in a computing environment, the method comprising:

receiving a set of information at a computing device;

locating one or more occurrences of a text in the set of information;

at least one of replacing the one or more occurrences of the text respectively with one or more logocons or placing the one or more logocons in proximity to the one or more occurrences of the text; and

providing the set of information to a display or one or more computing devices, with the one or more logocons embedded in the set of information wherein the one or more logocons are displayed with the set of information.

10. The system of claim 9, further comprising resizing the one or more logocons to coincide with the set of information.

11. The system of claim 9, further comprising receiving an indication to allow or not allow a display of the one or more logocons.

12. The system of claim 10, wherein receiving the set of information at the computing device comprises at least one of:

receiving a blog at a server wherein the set of information is the blog and the computing device is the server wherein the blog is received when a user types an entry or saves the entry;

receiving an email at an email server wherein the set of information is the email and the computing device is the email server; and

receiving an instant message at a message server wherein the set of information is the instant message and the computing device is the message server.

13. The system of claim 12, wherein providing the email comprises at least one of providing a preview email to a sender of the email or providing the email to a recipient.

14. The system of claim 10, further comprising receiving an action at the display or the one or more computing devices from a mouse pointer or a user selection selecting the logocon in the set of information wherein a new web page is displayed.

15. One or more computer-readable media having instructions stored thereon for performing the system of claim 9.

16. A computer system having a processor and a memory, the computer system operable to execute a method for displaying a logocon in a web page, comprising:

configuring at least one of a browser, a web server, or a first computing device to associate a text with a logocon;

providing for an access of the web page with the browser at a second computing device;

providing for a display of the web page with a set of logocons wherein at least one of the browser, the web server, or the first computing device replaces one or more occurrences of the text in the web page with one or more logocons, or places the one or more logocons in proximity to the one or more occurrences of the text in the web page; and

communicating between at least two of the web server, the first computing device, and the second computing device.

17. The system of claim 16, further comprising resizing the one or more logocons to coincide with one or more text in the web page.

18. The system of claim 17, further comprising providing an option with the browser or the web page to allow or not allow the display of the one or more logocons in the web page.

19. One or more computer-readable media having instructions stored thereon for performing the system of claim 16.