METHODS AND SYSTEMS FOR FACILITATING BIDS FOR PLACEMENT OF OFFERS IN AN ALTERNATIVE PAYMENT PLATFORM

• US 20080071634A1
• Filed: 07/23/2007
• Published: 03/20/2008
• Est. Priority Date: 07/28/2006
• Status: Active Grant

• Current Assignee: TrialPay Incorporated (Visa, Inc.)
• Original Assignee: TrialPay Incorporated (Visa, Inc.)
• Inventors: Angelos, Terry, Rampell, Alastair, Campbell, Alex
• Granted Patent: US 7,698,171 B2
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

Methods and systems are provided for facilitating bidding for placement of alternate offers in an alternative payment platform, including methods and systems for providing a platform for presenting alternate offers the completion of which serves as an alternative to payment for an item associated with a primary offer, receiving a bid for the opportunity to present an alternate offer in the platform, wherein the bid is associated with a placement attribute, wherein the placement attribute is at least one of an attribute of a prospective user and an attribute associated with the presentation of the alternate offer, and determining a placement of the alternate offer based at least in part on the bid.

Claims

1. A method of facilitating bidding for placement of alternate offers in an alternative payment platform, comprising:

providing a platform for presenting alternate offers the completion of which serves as an alternative to payment for an item associated with a primary offer;

receiving a bid for the opportunity to present an alternate offer in the platform, wherein the bid is associated with a placement attribute, wherein the placement attribute is at least one of an attribute of a prospective user and an attribute associated with the presentation of the alternate offer;

and determining a placement of the alternate offer based at least in part on the bid.

2. A method of claim 1, further comprising displaying the alternate offer in the determined placement in the presentation of alternate offers.

3. A method of claim 1, wherein the placement attribute is an attribute of a user.

4. A method of claim 3, wherein the placement attribute is a demographic attribute.

5. A method of claim 3, wherein the attribute is based on the user'"'"'s transaction history.

6. A method of claim 3, wherein the attribute is the user'"'"'s estimated income.

7. A method of claim 3, wherein the attribute is associated with an assessment of the user'"'"'s preferences.

8. A method of claim 1, wherein the attribute is associated with a category of item associated with the primary offer.

9. A method of claim 1, wherein the placement attribute is associated with the location of placement.

10. A method of claim 1, wherein the placement attribute is associated with timing of placement of the alternate offer.

11. A method of claim 1, wherein the placement attribute is associated with proximity of placement to a primary offer.

12. A method of claim 1, wherein the placement attribute is associated with an indicator of success of past alternate offers.

13. A method of claim 1, wherein the placement attribute is associated with the size of the presentation of the alternate offer.

14. A method of claim 1, wherein the placement attribute is associated with the duration of presentation of the alternate offer.

15. A method of claim 1, wherein the placement attribute is associated with some type of exclusive relationship for the secondary offer.

16. A method of claim 1, further comprising conducting an auction of bidders to determine a placement.

17. A method of claim 1, further comprising conducting a reverse auction of bidders to determine a placement.

18. A system for facilitating bidding for placement of alternate offers in an alternative payment platform, comprising:

a platform for presenting alternate offers the completion of which serves as an alternative to payment for an item associated with a primary offer;

a bidding interface for receiving a bid for the opportunity to present an alternate offer in the platform, wherein the bid is associated with a placement attributes, the placement attribute including at least one of an attribute of a prospective user of the item and an attribute of the placement of an alternate offer.

19. A system of claim 18, further comprising displaying the alternate offer in the determined placement in the presentation of alternate offers.

20. A system of claim 18, wherein the placement attribute is an attribute of a user.

21-34. -34. (canceled)