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CUSTOMIZABLE ELECTRONIC COMMERCE COMPARISON SYSTEM AND METHOD

  • US 20080071638A1
  • Filed: 11/21/2007
  • Published: 03/20/2008
  • Est. Priority Date: 04/11/1999
  • Status: Active Grant
First Claim
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1. A machine-implemented method of ranking merchants, the method comprising:

  • receiving, from a consumer using a data processing device, a set of weighting factors pertaining to a query related to a potential consumer transaction, the weighting factors corresponding to stored comparison data related to a plurality of merchants, wherein at least one weighting factor of the set of weighting factors has been input by the consumer prior to execution of the query;

    receiving the query;

    accessing the stored comparison data in response to the query;

    generating a ranking of the merchants based on the set of weighting factors and the comparison data; and

    returning the ranking to the consumer as a response to the query.

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