Using anchor text to provide context
First Claim
1. One or more computer-readable media comprising computer-executable instructions for providing search results, the computer-executable instructions directed to steps comprising:
- receiving a search string;
identifying pages relevant to the search string;
providing links to the identified pages; and
providing referencing information for the at least one of the identified pages, the referencing information comprising a first anchor text used by another page to link to the at least one of the identified pages, wherein the first anchor text is relevant to the search string.
2 Assignments
0 Petitions
Accused Products
Abstract
A search engine can provide referencing information as context for a particular search result when an excerpt from the search result, comprising at least some similar elements to the user'"'"'s query, is not generated. Referencing information can include one or more anchor texts having similarity to at least some elements of the user'"'"'s query, the anchor texts being used by referencing pages to link to the page returned as a search result. User selection of the anchor text can enable the user to visit a referencing page using that anchor text to link to the page returned as a search result, and having a high static rank.
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Citations
20 Claims
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1. One or more computer-readable media comprising computer-executable instructions for providing search results, the computer-executable instructions directed to steps comprising:
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receiving a search string; identifying pages relevant to the search string; providing links to the identified pages; and providing referencing information for the at least one of the identified pages, the referencing information comprising a first anchor text used by another page to link to the at least one of the identified pages, wherein the first anchor text is relevant to the search string. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of delivering search results comprising:
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providing links to pages deemed relevant to a search string; and providing referencing information for at least one of the relevant pages, the referencing information comprising a first anchor text used by another page to link to the at least one of the relevant pages, wherein the first anchor text is relevant to the search string. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A search result page for presentation to a user in response to a user-entered query, the search result page comprising:
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links to pages deemed relevant to the user-entered query; and referencing information for at least one of the relevant pages, the referencing information comprising a first anchor text used by another page to link to the at least one of the relevant pages, wherein the first anchor text is relevant to the user-entered query. - View Dependent Claims (18, 19, 20)
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Specification