CENTRALIZED WEB-BASED SOFTWARE SOLUTIONS FOR SEARCH ENGINE OPTIMIZATION

• US 20080071766A1
• Filed: 03/21/2007
• Published: 03/20/2008
• Est. Priority Date: 03/01/2006
• Status: Active Grant

• Current Assignee: Riosoft Holdings, Inc.
• Original Assignee: Covario, Inc. (Dentsu Group, Inc.)
• Inventors: Mann, Russ, Grieselhuber, Ray, Bartell, Brian, Zlotin, Dema
• Granted Patent: US 7,877,392 B2
• Time in Patent Office: Days
• US Class Current: 707/5
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

A system and method for modifying a parameter of a website in order to optimize an organic listing of the website at one or more search engines is described. Several embodiments include methods and systems for generating scored representations based upon different portions of data associated with a website, and then combining the scored representations to achieve a result. The result indicates a feature of the website that may be modified in order to optimize the organic ranking of the website at one or more search engines.

Claims

1. A method for optimizing a website in accordance with search engine results, comprising:

acquiring data associated with the website;

generating a plurality of scored representations based upon the data; and

combining the plurality of scored representations to achieve a result;

recommending, based on the result, a modification to a parameter of the website in order to improve an organic ranking of the website with respect to one or more search engines.

2. The method of claim 1, wherein the combining comprises:

generating a respective weight for each of the plurality of scored representations;

weighting each of the plurality of scored representations with their respective weights to achieve a plurality of weighted scored representations;

summing the plurality of weighted scored representations to achieve an intermediate result; and

dividing the intermediate result by a sum of the respective weights to achieve the result.

3. The method of claim 1, wherein the combining comprises:

combining a first plurality of scored representations to achieve a first result;

combining a second plurality of scored representations to achieve a second result, wherein the first plurality of scored representations and the second plurality of scored representations are included in the plurality of scored representations; and

averaging at least the first result and the second result to achieve the result.

4. The method of claim 1, wherein the data includes data related to content of the website for indexing by the one or more search engines.

5. The method of claim 1, wherein the data includes data related to traffic of one or more visitors to the website.

6. The method of claim 2, wherein the data associated with the website includes data derived from one or more of a search engine file, a web analytics file, and a website file.

7. The method of claim 2, wherein the data associated with the website includes data selected from the group consisting of whether a sitemap link exists on the website'"'"'s homepage, whether the website is listed in an Open Directory Project (DMOZ) directory, and whether the website is listed in a Yahoo! directory.

8. The method of claim 2, wherein the data associated with the website includes data selected from the group consisting of whether a character length of a URL of the website exceeds a maximum URL character length, whether a webpage size of the website exceeds a maximum webpage size, whether flash navigation is used on the website, whether javascript navigation is used on the website, whether session identifiers are used in the URL, and whether dynamic parameters are used in the URL.

9. The method of claim 2, wherein the data associated with the website includes data selected from the group consisting of whether a keyword exists in a title tag of the website, whether the keyword exists in meta content of the website, whether the keyword exists in a header tag of the website, whether the keyword exists in a body tag of the website, and whether the keyword exists in a URL of the website.

10. The method of claim 2, wherein the data associated with the website includes data selected from the group consisting of whether a webpage associated with the website has inbound links from .edu domains, whether the webpage has inbound links from .gov domains, whether the webpage has inbound links from social networks, whether the webpage has inbound links from blogs, whether the webpage has inbound links from wikis, and whether the website has internal links to the webpage.

11. The method of claim 2, wherein the data associated with the website includes data representative of whether keywords are included in the website in accordance with a density threshold.

12. The method of claim 1, wherein the recommending a modification to a parameter of the website includes recommending an increase of a number of inbound links of the website, recommending a decrease of a length of a URL of the website, recommending a decrease of a webpage size, recommending a removal of dynamic parameters from the URL, recommending a removal of flash navigation from the website, or recommending a removal of JavaScript navigation from the website.

13. The method of claim 1, wherein the recommending a modification to a parameter of the website includes recommending a use of a keyword in a title tag of the website, recommending a use of the keyword in meta content of the website, recommending a use of the keyword in a header tag of the website, recommending a use of the keyword in a body tag of the website, or recommending a use of the keyword in a URL of the website.

14. The method of claim 1, wherein the recommending a modification to a parameter of the website includes recommending a use of a keyword in the website that exceeds a density threshold.

15. The method of claim 3, wherein the first result pertains to a first search engine and the second result pertains to a second search engine.

16. The method of claim 3, wherein the first result pertains to a first keyword and the second result pertains to a second keyword.

17. The method of claim 3, wherein the first result pertains to a first webpage of the website and the second result pertains to a second webpage of the website.

18. The method of claim 3, wherein the data is further associated with a second website, and wherein the first search result pertains to the website and the second search result pertains to the second website.

19. A system for optimizing a website in accordance with search engine results, comprising:

at least one processor;

a network interface for receiving data from at least data source;

a memory, operatively coupled to the processor for storing logical instructions wherein execution of the logical instructions by the processor results in the performing of at least the following operations;

acquiring data associated with the website;

generating a plurality of scored representations based upon the data; and

combining the plurality of scored representations to achieve a result;

recommending, based on the result, a modification to a parameter of the website in order to improve an organic ranking of the website with respect to one or more search engines.

20. The system of claim 19, wherein the combining comprises:

generating a respective weight for each of the plurality of scored representations;

weighting each of the plurality of scored representations with their respective weights to achieve a plurality of weighted scored representations;

summing the plurality of weighted scored representations to achieve an intermediate result; and

dividing the intermediate result by a sum of the respective weights to achieve the result.

21. The system of claim 19, wherein the combining comprises:

combining a first plurality of scored representations to achieve a first result;

combining a second plurality of scored representations to achieve a second result, wherein the first plurality of scored representations and the second plurality of scored representations are included in the plurality of scored representations; and

averaging at least the first result and the second result to achieve the result.

22. The system of claim 19, wherein the data includes data related to content of the website for indexing by the one or more search engines.

23. The system of claim 19, wherein the data includes data related to traffic of one or more visitors to the website.

24. The system of claim 20, wherein the data associated with the website includes data derived from one or more of a search engine file, a web analytics file, and a website file.

25. The system of claim 20, wherein the data associated with the website includes data selected from the group consisting of whether a sitemap link exists on the website'"'"'s homepage, whether the website is listed in an Open Directory Project (DMOZ) directory, whether the website is listed in a Yahoo! directory, whether a character length of a URL of the website exceeds a maximum URL character length, whether a webpage size of the website exceeds a maximum webpage size, whether flash navigation is used on the website, whether javascript navigation is used on the website, whether session identifiers are used in the URL, whether dynamic parameters are used in the URL, whether a keyword exists in a title tag of the website, whether the keyword exists in meta content of the website, whether the keyword exists in a header tag of the website, whether the keyword exists in a body tag of the website, whether the keyword exists in a URL of the website, whether a webpage associated with the website has inbound links from .edu domains, whether the webpage has inbound links from .gov domains, whether the webpage has inbound links from social networks, whether the webpage has inbound links from blogs, whether the webpage has inbound links from wikis, whether the website has internal links to the webpage, and whether keywords are included in the website in accordance with a density threshold.

26. The system of claim 19, wherein the recommending a modification to a parameter of the website includes recommending an increase of a number of inbound links of the website, recommending a decrease of a length of a URL of the website, recommending a decrease of a webpage size, recommending a removal of dynamic parameters from the URL, recommending a removal of flash navigation from the website, recommending a removal of JavaScript navigation from the website, recommending a use of a keyword in a title tag of the website, recommending a use of the keyword in meta content of the website, recommending a use of the keyword in a header tag of the website, recommending a use of the keyword in a body tag of the website, recommending a use of the keyword in a URL of the website, or recommending a use of a keyword in the website that exceeds a density threshold.

27. The system of claim 21, wherein the first result pertains to a first search engine and the second result pertains to a second search engine, or the first result pertains to a first keyword and the second result pertains to a second keyword, or the first result pertains to a first webpage of the website and the second result pertains to a second webpage of the website.

28. The system of claim 21, wherein the data is further associated with a second website, and wherein the first search result pertains to the website and the second search result pertains to the second website.