User Designated Advertising Server

• US 20080072249A1
• Filed: 02/26/2007
• Published: 03/20/2008
• Est. Priority Date: 09/15/2006
• Status: Abandoned Application

• Current Assignee: Speedus Corp.
• Original Assignee: Speedus Corp.
• Inventors: Renan, Sheldon, Gulesserian, Ted, Hovnanian, Shant, Lara, Marcos R.
• Application Number:
  US11/678,644
• Publication Number:
  US 20080072249A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/4143 embedded in a Personal Computer [PC]
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A system and method for allowing a user to designate the types of advertising to which they may be exposed based on preferences that may include their choice of faith, lifestyle, location, technology or cause. A user designated application acts as a reverse proxy and filters incoming HTML pages, replacing advertising URLs that link to content that does not conform to the user'"'"'s preferences, with links to content that does conform. The function of reverse proxy may effectively be performed by a domain name server (DNS) designated by the user. The DNS may include a list of replaceable resource such that resolution of the domain name results in direction to an alternate server that serves substitute advertising conforming to the end-user'"'"'s designated content type. The user'"'"'s preference parameters may be stored either on a server accessed database, as a cookie on the user'"'"'s computer or as a designated DNS.

Claims

1. A method of serving user designated content, said method comprising the steps of:

determining an end-user designated content type;

detecting if a first content element in a web-page conforms to said designated content type; and

replacing said first content element with a second content element conforming to said designated content type, if said first content element fails to conform to said designated content type.

2. The method of claim 1 wherein determining an end-user designated content type further comprises receiving a selected preference parameter.

3. The method of claim 2 wherein said preference parameter is indicative an end-user'"'"'s preference selected from the group consisting of a religious faith, a concern for the environment, a choice of lifestyle, a commitment to a specific technology and a desire to only see advertising related to a specific geographic location, or a combination thereof.

4. The method of claim 1 wherein said detecting if a first content element conforms to said designated type further comprises parsing a uniform resource locator (URL) associated with said first content element.

5. The method of claim 4 further comprising comparing a requested host-name within said (URL) with a list of known non-conforming host-names.

6. The method of claim 5 wherein replacing said first content element with a second content element conforming to said designated content type further comprises associating a substitute internet protocol (IP) address associated with a substitute host with said requested host-name.

7. The method of claim 6 further comprising serving, by said substitute host, said second content element.

8. The method of claim 7 wherein said serving said second content element further comprises rewriting said URL to accommodate a file structure of said substitute host.

9. The method of claim 1 wherein replacing said first content element with a second content element conforming to said designated content type further comprises locating one or more external code elements on said web page, and substituting one or more substitute code elements for said external code elements such that a substitute content type is displayed in place of an original content type.

10. The method of 9 further comprising substituting an IP address of the said external code element with a substitute IP address that points to said substitute code element.

11. A system for serving user designated content, comprising:

means for determining an end-user designated content type;

means for detecting if a first content element in a web-page conforms to said designated content type; and

means for replacing said first content element with a second content element conforming to said designated content type, if said first content element fails to conform to said designated content type.

12. The system of claim 11 wherein said means for determining an end-user designated content type further comprises a selected preference parameter indicative of an end-user'"'"'s preference selected from the group consisting of a religious faith, a concern for the environment, a choice of lifestyle, a commitment to a specific technology and a desire to only see advertising related to a specific geographic location, or a combination thereof.

13. The system of claim 12 wherein said means for replacing said first content element with a second content element conforming to said designated content type further comprises means for locating one or more external code elements on said web page, and substituting one or more substitute code elements for said external code elements such that a substitute content type is displayed in place of an original content type.

14. An apparatus for serving user designated content, comprising:

an end-user designated content type indicative of an end-user'"'"'s preference selected from the group consisting of a religious faith, a concern for the environment, a choice of lifestyle, a commitment to a specific technology and a desire to only see advertising related to a specific geographic location, or a combination thereof;

a detection software module, running on a first device, for detecting if a first content element in a web-page conforms to said designated content type; and

a replacement software module, running on said first device, for replacing said first content element with a second content element conforming to said designated content type, if said first content element fails to conform to said designated content type.

15. The apparatus of claim 14 wherein said replacement module further comprises instructions for locating one or more external code elements on said web page, and substituting one or more substitute code elements for said external code elements such that a substitute content type is displayed in place of an original content type.

16. A computer-readable medium, comprising instructions for:

determining an end-user designated content type;

detecting if a first content element in a web-page conforms to said designated content type; and

replacing said first content element with a second content element conforming to said designated content type, if said first content element fails to conform to said designated content type.

17. The computer-readable medium of claim 16 wherein said instructions for determining an end-user designated content type further comprise instructions for receiving a selected preference parameter indicative of an end-user'"'"'s preference selected from the group consisting of a religious faith, a concern for the environment, a choice of lifestyle, a commitment to a specific technology and a desire to only see advertising related to a specific geographic location, or a combination thereof.

18. The computer-readable medium of claim 16 wherein said instructions for replacing said first content element with a second content element conforming to said designated content type further comprises instructions for locating one or more external code elements on said web page, and substituting one or more substitute code elements for said external code elements such that a substitute content type is displayed in place of an original content type.

19. A computing device comprising:

a computer-readable medium comprising instructions for;

determining an end-user designated content type indicative of an end-user'"'"'s preference selected from the group consisting of a religious faith, a concern for the environment, a choice of lifestyle, a commitment to a specific technology and a desire to only see advertising related to a specific geographic location, or a combination thereof;

detecting if a first content element in a web-page conforms to said designated content type; and

replacing said first content element with a second content element conforming to said designated content type, if said first content element fails to conform to said designated content type.

20. The computing device of claim 19 wherein said instructions for replacing said first content element with a second content element conforming to said designated content type further comprises instructions for locating one or more external code elements on said web page, and substituting one or more substitute code elements for said external code elements such that a substitute content type is displayed in place of an original content type.