MOBILE DEVICE ADVERTISING

• US 20080076414A1
• Filed: 07/25/2007
• Published: 03/27/2008
• Est. Priority Date: 07/25/2006
• Status: Abandoned Application

• Current Assignee: Akhshar Kharebov, Sergey Lossev
• Original Assignee: Akhshar Kharebov, Sergey Lossev
• Inventors: Kharebov, Akhshar, Lossev, Sergey
• Application Number:
  US11/828,288
• Publication Number:
  US 20080076414A1
• Time in Patent Office: Days
• US Class Current: 455/433
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

In one embodiment, the invention provides an advertisement management application resident on a mobile device such as a cell phone. Advantageously, the advertisement management application is able to deliver advertisements to a user, during high periods of latency while the user is waiting for content from a network.

Claims

1. A method, comprising:

on a mobile device, detecting a high latency event; and

playing an advertisement during the high latency event to a user of the mobile device.

2. The method of claim 1, further comprising during said playing monitoring a status of the high latency event, and if the high latency event has ended then terminating said playing.

3. The method of claim 1, wherein the high latency event comprises waiting for downloaded content from a network.

4. The method of claim 1, wherein said playing comprises displaying the advertisement.

5. The method of claim 4, further comprising allowing the user to perform at least one action with respect to the advertisement.

6. The method of claim 5, wherein the action comprises saving the advertisement.

7. The method of claim 5, wherein the action comprises connecting to a network location provided in the advertisement.

8. The method of claim 1, further comprising downloading the advertisement before time, in anticipation of the high latency event.

9. The method of claim 8, further comprising storing the advertisement in a memory.

10. The method of claim 8, further comprising managing said memory by deleting the advertisement therefrom based on the memory requirements of programs running on the mobile device.

11. The method of claim 1, wherein the advertisement comprises a coupon.

12. A machine-readable medium having stored thereon, a sequence of instructions which when executed by a processor, cause the processor to perform and method comprising:

on a mobile device, detecting a high latency event; and

playing an advertisement during the high latency event to a user of the mobile device.

13. The machine-readable medium of claim 12, wherein the method further comprises during said playing monitoring a status of the high latency event, and if the high latency event has ended then terminating said playing.

14. A mobile device, comprising;

a processor; and

the memory coupled to the processor, the memory storing instructions which when executed by the processor cause the mobile device to perform a method comprising;

detecting a high latency event; and

playing an advertisement during the high latency event to a user of the mobile device.

17. The mobile device of claim 14, wherein said playing comprises displaying the advertisement.

18. The mobile device of claim 17, wherein the method further comprises allowing the user to perform at least one action with respect to the advertisement.

19. The mobile device of claim 18, wherein the action comprises saving the advertisement.

20. The mobile device of claim 18, wherein the action comprises connecting to a network location provided in the advertisement.

15. The mobile device 14, wherein the method further comprises during said playing monitoring a status of the high latency event, and if the high latency event has ended then terminating said playing.

16. The mobile device 14, wherein the high latency event comprises waiting for downloaded content from a network.