SYSTEMS AND METHODS FOR INTERACTIVELY DELIVERING ADVERTISEMENT UNITS TO A WEB BROWSER
First Claim
1. A method for interactive delivery of advertisement units to a web browser, comprising:
- requesting a webpage from an affiliate content server;
receiving the webpage in the web browser, wherein the webpage includes a request for a first advertisement unit;
rendering the webpage in the web browser, wherein the rendered webpage includes a designated space for advertisement units;
sending the request for the first advertisement unit to an advertisement server;
receiving the first advertisement unit;
rendering the first advertisement unit within the designated space for advertisement units;
interacting with the first advertisement unit;
sending details of the interactions to the advertisement server;
selecting a second advertisement unit based on the details of the interaction with the first advertisement unit;
sending the second advertisement unit to the web browser; and
rendering the second advertisement unit within the designated space for advertisement units.
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Abstract
A system for interactive delivery of advertisement units is disclosed. The system includes a client web browser, an advertisement unit database, and an advertisement unit server element. The client web browser is configured to render a web page having a designated location for a first advertisement unit, wherein the first advertisement unit is configured to enable user interactions and submission of user interaction data via a submit function. The advertisement unit database is configured to store a plurality of advertisement units. The advertisement unit server element is communicatively connected to the client web browser and the advertisement unit database element. The advertisement server element is configured to receive the user interaction data, search the plurality of advertisement units in the advertisement unit database element for a second advertisement unit based on the user interaction data and send the second advertisement unit to the client web browser to replace the first advertisement unit in the designated location of the web page.
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Citations
25 Claims
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1. A method for interactive delivery of advertisement units to a web browser, comprising:
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requesting a webpage from an affiliate content server;
receiving the webpage in the web browser, wherein the webpage includes a request for a first advertisement unit;
rendering the webpage in the web browser, wherein the rendered webpage includes a designated space for advertisement units;
sending the request for the first advertisement unit to an advertisement server;
receiving the first advertisement unit;
rendering the first advertisement unit within the designated space for advertisement units;
interacting with the first advertisement unit;
sending details of the interactions to the advertisement server;
selecting a second advertisement unit based on the details of the interaction with the first advertisement unit;
sending the second advertisement unit to the web browser; and
rendering the second advertisement unit within the designated space for advertisement units. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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13. A system for interactive delivery of advertisement units, comprising:
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a client web browser configured to render a web page having a designated location for a first advertisement unit, wherein the first advertisement unit is configured to enable user interactions and submission of user interaction data via a submit function;
an advertisement unit database element configured to store a plurality of advertisement units; and
an advertisement unit server element communicatively connected to the client web browser and the advertisement unit database element, the advertisement server element configured to;
receive the user interaction data, search the plurality of advertisement units in the advertisement unit database element for a second advertisement unit based on the user interaction data, and send the second advertisement unit to the client web browser to replace the first advertisement unit in the designated location of the web page.
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Specification