Listing generation utilizing catalog information

• US 20080077504A1
• Filed: 09/20/2006
• Published: 03/27/2008
• Est. Priority Date: 09/20/2006
• Status: Active Grant

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: eBay Inc.
• Inventors: Lee, Kuo-Yee Richard, Woo, Katherine, Phillips, Brian Andrew, Shastry, Vishwanath, Gausebeck, David
• Granted Patent: US 8,825,677 B2
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: H04L 67/01 Protocols

Abstract

This document describes, among other things, systems and methods for generating advertising campaigns or listings utilizing catalog information. A method comprises receiving, by an online publication system, a product catalog; accessing, by the online publication system, a merchant profile; and using the product catalog and the merchant profile to develop advertising data, wherein the advertising data includes at least one of an advertising campaign, a marketplace listing, or a store listing.

Claims

1. A method comprising:

receiving, by an online publication system, a product catalog;

accessing, by the online publication system, a merchant profile; and

using the product catalog and the merchant profile to develop advertising data.

2. The method of claim 1, wherein the advertising data includes at least one of an advertising campaign, a marketplace listing, or a store listing.

3. The method of claim 1, further comprising:

interfacing with an external system to place one or more advertisements.

4. The method of claim 1, wherein the advertising data comprises a marketplace listing, the method further comprising:

interfacing with an external system to generate the marketplace listing.

5. The method of claim 1, further comprising:

interfacing with a first external system to generate the marketplace listing; and

interfacing with a second external system to place one or more advertisements, wherein the advertisements advertise the marketplace listing.

6. The method of claim 5, wherein the first external system includes the second external system.

7. The method of claim 1, further comprising:

interfacing with a system to generate the marketplace listing; and

interfacing with the system to place one or more advertisements, wherein the advertisements advertise the marketplace listing.

8. The method of claim 1, wherein the advertising data defines an advertising campaign, the method further comprising:

determining an efficacy of a current advertising campaign; and

modifying the current advertising campaign using at least one of the product catalog, the merchant profile, a sales history, or an advertising history.

9. The method of claim 1, wherein the product catalog is formatted using a standardized interface language.

10. The method of claim 9, wherein the standardized interface language is XML.

11. The method of claim 1, wherein the advertising data defines an advertising campaign, and wherein the advertising campaign includes one or more of a print advertisement, an internet advertisement, an email advertisement, and a television advertisement.

12. The method of claim 11, wherein the internet advertisement includes a banner advertisement, a search results advertisement, a popup advertisement, or a static advertisement.

13. A computer-readable medium including instructions that, when performed by a computer in an online publication system, cause the computer to:

receive a product catalog;

access a merchant profile; and

use the product catalog and the merchant profile to develop advertising data.

14. The computer-readable medium of claim 13, wherein the advertising data comprises a marketplace listing, comprising instructions that cause the computer to:

interface with an external system to place one or more advertisements.

15. The computer-readable medium of claim 13, wherein the advertising data comprises a marketplace listing, comprising instructions that cause the computer to:

interface with an external system to generate the marketplace listing.

16. The computer-readable medium of claim 13, wherein the advertising data comprises an advertising campaign, comprising instructions that cause the computer to:

determine an efficacy of a current advertising campaign; and

modify the current advertising campaign using at least one of the product catalog, the merchant profile, a sales history, or an advertising history.

17. The computer-readable medium of claim 13, wherein the advertising data defines an advertising campaign, and wherein the advertising campaign includes one or more of a print advertisement, an internet advertisement, an email advertisement, and a television advertisement.

18. A network-based publication system, comprising:

at least one server;

a first database, communicatively coupled to the server, adapted to store a merchant profile;

a second database, communicatively coupled to the server, adapted to store a sales history; and

a third database, communicatively coupled to the server, adapted to store an advertising history;

wherein the server is adapted to receive a product catalog, access a merchant profile, and use the product catalog and the merchant profile to develop advertising data.

19. The system of claim 18, further wherein the server is adapted to communicate with an external system to perform one or more of:

place an advertisement, generate a marketplace listing, or generate a store listing.

20. The system of claim 18, wherein the advertising data includes an advertising campaign, and further wherein the server is adapted to determine an efficacy of the advertising campaign;

and modify the advertising campaign using at least one of the product catalog, the merchant profile, the sales history, or the advertising history.

21. A method comprising:

means for receiving a product catalog;

means for accessing a merchant profile; and

means for using the product catalog and the merchant profile to develop advertising data, wherein the advertising data includes an advertising campaign, a marketplace listing, or a store listing.