Dynamic Association of Advertisements and Digital Video Content, and Overlay of Advertisements on Content

• US 20080077952A1
• Filed: 09/25/2007
• Published: 03/27/2008
• Est. Priority Date: 09/25/2006
• Status: Abandoned Application

• Current Assignee: Reality Digital, Inc.
• Original Assignee: Reality Digital, Inc.
• Inventors: Linden, Mitchell, Klein, Edward, St. Jean, Randy, Francis, Cynthia
• Application Number:
  US11/861,235
• Publication Number:
  US 20080077952A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G11B 27/11 by using information not detectable on the record carrier
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73

Abstract

In response to a user selection of a media item, such as a video clip, from a website for online sharing of media, the website selects an advertisement to pair with the requested media item. The selection of the advertisement may be based on information known about the requested media item, thereby resulting in a more targeted advertisement based on the own identification of content that interests the user. The website may pair the advertisement as an overlay with the media item. The paired item and advertisement are delivered to the user, who can view them on a local device.

Claims

1. A method for pairing advertising with media content delivered by a media sharing website, the method comprising:

receiving a request for a media content item from a requesting device over a network;

obtaining the requested media content item from a media content server;

obtaining metadata that describes an attribute of the content of the media item;

selecting an advertisement for the media item based at least in part on the metadata;

obtaining the selected advertisement from an advertisement server;

combining the advertisement with the media item, wherein the advertisement is combined as an overlay on the media item; and

forwarding the combined media item and advertisement to the requesting device for playback thereon.

2. The method of claim 1, wherein the media item is a video clip, and the advertisement is combined with the media item as an opaque overlay over at least a portion of the video clip.

3. The method of claim 2, wherein the advertisement is combined as an overlay for only a portion of the video clip.

4. The method of claim 1, wherein the advertisement comprises a picture overlay.

5. The method of claim 1, wherein the advertisement comprises a video overlay.

6. The method of claim 1, wherein the advertisement comprises a link to content associated with the metadata.

7. The method of claim 1, wherein selecting the advertisement comprises scoring a plurality of candidate advertisements, and selecting an advertisement having the highest score.

8. A system for pairing advertising with media content delivered by a media sharing website, the system comprising:

a website server configured to receive a request for a media content item from a requesting device over a network, and responsive to the request, to obtain the requested media content item from a media content server and obtain metadata that describes an attribute of the content of the media item, the website server further configured to select an advertisement for the media item based at least in part on the metadata;

an advertisement server configured to provide the selected advertisement responsive to a request from the website server therefor; and

means for combining the advertisement with the media item, wherein the advertisement is combined as an overlay on the media item.

9. The system of claim 8, wherein the website server is configured to forward the combined media item and advertisement to the requesting device for playback thereon.

10. The system of claim 8, wherein the media item is a video clip, and the advertisement is combined with the media item as an opaque overlay over at least a portion of the video clip.

11. The system of claim 10, wherein the advertisement is combined as an overlay for only a portion of the video clip.

12. The system of claim 8, wherein the advertisement comprises a picture overlay.

13. The system of claim 8, wherein the advertisement comprises a video overlay.

14. The system of claim 8, wherein the advertisement comprises a link to content associated with the metadata.

15. The system of claim 8, wherein the website server is configured to select the advertisement comprises scoring a plurality of candidate advertisements, and select an advertisement having the highest score.