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Systems and methods for generating media content using microtrends

  • US 20080077955A1
  • Filed: 04/24/2007
  • Published: 03/27/2008
  • Est. Priority Date: 04/24/2006
  • Status: Active Grant
First Claim
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1. A method of providing commercials to an intended audience, the method comprising:

  • receiving, from a user, a commercial template and a plurality of media segments for insertion into the commercial template, wherein the commercial template includes a plurality of media slots that accommodate one or more of the plurality of media segments;

    receiving, from an information source, at least one of;

    information relating to user interactions with the information source, information relating to activity on the information source, and trend information relating to the information source;

    selecting at least one media segment based on the received information from the information source;

    instructing an assembly software package to assemble a commercial, wherein the selected media segment is inserted into one or more of the media slots; and

    presenting the assembled commercial to an audience.

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