System and method for utilizing EPG database for modifying advertisements
11 Assignments
0 Petitions
Accused Products
Abstract
A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show'"'"'s program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
107 Citations
52 Claims
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1-32. -32. (canceled)
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33. A method of displaying an advertisement for a program, comprising:
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storing schedule information for the program in a schedule information database on a user device;
selecting an advertisement for the program from an advertisement database on a user device;
inserting, for display, the schedule information for the program from the schedule information database into the selected advertisement to form a modified advertisement; and
displaying the modified advertisement on the user device. - View Dependent Claims (34, 35, 36, 37, 38)
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39. A method of displaying an advertisement for a program, wherein the displayed advertisement includes at least one schedule information item for the program, the method comprising:
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selecting an advertisement for the program from an advertisement database on a user device, wherein the selected advertisement includes a placeholder for the at least one schedule information item;
selecting the value of the at least one schedule information item from a schedule information database on the user device;
modifying the selected advertisement to replace the placeholder with the value selected from the schedule information database; and
displaying the modified advertisement on the user device. - View Dependent Claims (40, 41, 42)
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43. User equipment, comprising:
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a schedule information database for storing schedule information for a plurality of programs;
an advertisement database for storing a plurality of advertisements; and
a display screen for displaying at least one advertisement for a program to a user, wherein the at least one advertisement is selected from the advertisement database and modified prior to display, and wherein the advertisement for the program is modified by inserting, for display, schedule information for the program retrieved from the schedule information database. - View Dependent Claims (44, 45, 46, 47, 48)
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49. User equipment, comprising:
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an advertisement database for storing a plurality of advertisements, wherein at least one advertisement in the advertisement database is for a program and includes a placeholder for at least one schedule information item for the program;
a schedule information database for storing a plurality of schedule information, wherein the schedule information comprises the at least one schedule information item for the program;
a display screen for displaying the at least one advertisement for the program, wherein the at least one advertisement is modified prior to display to include the value of the at least one schedule information item retrieved from the schedule information database. - View Dependent Claims (50, 51, 52)
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Specification