Systems and methods for customer segmentation
First Claim
1. A method for providing customer segmentation, comprising:
- defining one or more customer segmentation rules based on one or more business metrics;
organizing customers into one or more customer groups based on the one or more customer segmentation rules;
establishing a customer segment based on the one or more customer groups;
developing a segment management plan for managing customers in the customer segment;
setting a growth target for the customer segment; and
tracking performance of the customer segment in achieving the growth target.
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Abstract
Systems and methods are disclosed for managing customers using customer segmentation. In one embodiment, a customer relationship manager may implement a customer management architecture to define one or more customer segmentation rules based on one or more business metrics, and to organize customers into one or more customer groups based on the one or more customer segmentation rules. The customer relationship manager may then establish a customer segment based on the one or more customer groups, and develop a segment management plan for managing customers in the customer segment. Using the customer management architecture, the customer relationship manager may further set a growth target for the customer segment, and track performance of the customer segment in achieving the growth target.
56 Citations
20 Claims
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1. A method for providing customer segmentation, comprising:
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defining one or more customer segmentation rules based on one or more business metrics; organizing customers into one or more customer groups based on the one or more customer segmentation rules; establishing a customer segment based on the one or more customer groups; developing a segment management plan for managing customers in the customer segment; setting a growth target for the customer segment; and tracking performance of the customer segment in achieving the growth target. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer system for managing by customer segmentation, the system including:
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a processor; and a memory storing data including customer data records, wherein the processor is configured to; receive a customer segmentation rule; organize customers into one or more customer groups based on the customer segmentation rule; receive designation of a customer segment based on the one or more customer groups; receive a segment management plan and a growth target for the customer segment; and display growth performance of the customer segment in a graphic format for one or more time periods. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer-readable medium containing instructions to configure a processor to perform a method for managing customers using customer segmentation, the method comprising:
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defining one or more customer segmentation rules based on one or more business metrics; organizing customers into one or more customer groups based on the one or more customer segmentation rules; establishing a customer segment based on the one or more customer groups; developing a segment management plan for managing customers in the customer segment; setting a growth target for the customer segment; and tracking performance of the customer segment in achieving the growth target. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification